Words without meaning are just letters, floating in space. But when you understand words, when you learn their meaning and see the people behind them, you discover their links to other ideas. Other words. Words that may change your life.

We are creating a new lexicon that connects you with the people and principles that define sustainability.

The Lexicon of Sustainabilty was founded by DOUGLAS GAYETON and LAURA HOWARD-GAYETON in 2009 to accelerate awareness and adoption of sustainable principles to combat climate change. They continue to guide the project from a series of graffitied barns on their goat farm near Petaluma, California, where they are supported by an amazing team of passionate lexicographers, researchers, artists, filmmakers and sustainability experts.

Laura is a producer, farmer, entrepreneur and executive director of the Lexicon. She pioneered the art of multi-layered narrative approaches to film and video during her life as a commercials producer in Hollywood, then later moved to Northern California and founded the first goat milk ice company in the United States, LALOO’S.

Douglas Gayeton is an information architect, filmmaker, photographer and writer. He has created award-winning work at the boundaries of traditional and converging media since the early 90’s. He directed the KNOW YOUR FOOD series for PBS and GROWING ORGANIC for USDA, and has authored two books, SLOW: Life in a Tuscan Town, and LOCAL: The New Face of Food & Farming in America.

A PARTIAL LIST OF FUNDERS, COLLABORATORS AND DISTRIBUTION PARTNERS