Joachim’s work is characterized by an expressive, direct visual language that always comes to the point. Diverse background and interest in Asia and Europe make him quintessentially cross-cultural, between modernist and experimental. His approach is integrative, not additive: Shape and meaning turn into a coherent One, getting to the essence with consistency and simplicity — useful design need not be dry, and entertaining imagery not shallow.
Specialties: information design, logos and identity, pictograms, type design (western and kanji), illustration, character creation.
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