2022 is the International Year of Artisanal Fisheries and Aquaculture (IYAFA2022).
The Lexicon and GSSI launched a global call to action. Through a storytelling lab comprised of training modules and mentorship, we celebrated the International Year of Artisanal Fisheries and Aquaculture 2022 (IYAFA 2022) and supported creatives, storytellers, and activists in local communities.
To empower and support small-scale artisanal fishers, fish-farmers and fish workers around the world, we created a storytelling and activation lab to produce stories about the visionaries safeguarding the future of our oceans.
Seafood is the highest traded food commodity in the world, providing 3.1 billion people with their primary source of protein. Unfortunately, unsustainable and intensive fishing and aquaculture practices are impacting aquatic ecosystems, threatening biodiversity, and contributing to climate change, with these negative impacts felt in communities across the globe. Sustainable management of fisheries and aquaculture production systems is vitally important to feed a growing global population and to safeguard the health of our oceans and planet.
Small-scale producers are significant contributors to global seafood production, but many barriers prevent them from accessing the tools needed to grow, become more sustainable and improve the livelihoods of their communities. Making and sharing stories of small-scale seafood producers using sustainable principles and practices can help ensure a more sustainable seafood sector. This is the mission of A Greener Blue.
By bringing your talents to A Greener Blue you are playing an integral role in this initiative. In one short week long webinar, The Lexicon’s Storytelling Lab provided a select group of photographers, writers, video and podcast makers with the tools and skills to build a global movement in defense of our oceans. Participants joined forces to tell a cohesive story of small-scale fisheries and aquaculture, ocean activists, fisherpeople and fish farmers as part of the International Year of Artisanal Fisheries and Aquaculture.
Your stories, currently in production, will be part of a massive changemaking event, and contribute to building a globally accessible, open sourced, sustainable seafood platform that encourages stakeholders to implement key practices to build a more sustainable seafood model and improve livelihoods globally. Together, we are the solution!
The virtual classroom portion of the Storytelling Lab online certificate program has taken place from August 22 – August 26, 2022, with a select group of participants receiving GoPro cameras courtesy of GoPro for a Cause.
Participants in the initiative received online training on The Lexicon’s Total Storytelling method, joining a virtual classroom experience designed to accommodate multiple time zones and languages. During the course, fisheries experts and guest speakers shared the principles and practices of sustainable seafood, while The Lexicon’s production team supported each storyteller in building their own production plan, which included story feedback, art direction and technical support.
Twenty GoPro cameras distributed among the participants of the Lab
Select storytellers from all over the world received GoPro cameras to keep and have been trained to document their own stories of small-scale fisheries and aquaculture. In addition, their collective effort generated documentaries and stories that will show what success looks like when we are building a greener blue.
GoPro makes it easy for the world to capture and share itself in immersive and exciting ways. GoPro cameras are the ideal tool for capturing engaging stories in and on the water, and we’re excited to equip storytellers in communities with small-scale artisanal fishers, fish farmers, and fish workers in more than a dozen locations, including Indigenous communities, from Peru, Norway, Spain, UK, Japan, South Korea, China, Indonesia, Vietnam, India, Bangladesh, Fiji, and the Mediterranean area.
A Greener Blue’s storytellers will produce short films and photo essays across the globe; these will provide a unique opportunity to create a truly participatory, diffused and crowdsourced documentary series about our seas, rivers, lakes while showing how (and who) success looks like when it comes to building a greener blue.
Traveling events and exhibits
To reach the widest audience, we collaborated with initiative partners on developing traveling exhibits and events across the globe, beginning with the closing event of the IYAFA in early 2023.
Our stories will live on Seafood MAP, a globally inclusive digital knowledge sharing platform designed to help fisheries and aquaculture operations down the pathway to sustainability.
The Lexicon, the Global Sustainable Seafood Initiative (GSSI), and the United Nations’ International Year of Artisanal Fisheries and Aquaculture (IYAFA) have partnered to present A Greener Blue, a global storytelling initiative to support artisanal fisheries and aquaculture.
100+ organizations participate in A Greener Blue, The Lexicon’s food systems solutions activator (Green Brown Blue) that gathers food companies, NGOs, government agencies and scientists to show how small-scale artisanal fishers, fish farmers and fish workers can reshape the face of our oceans and seas and, therefore, our future.
A Greener Blue Storytelling Lab is led by The Lexicon’s Chief Lexicographer, Douglas Gayeton. Participants in the storytelling initiative are selected by a jury of decision makers made up of leadership from A Greener Blue’s coalition partners.
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Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs
Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.
Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield
All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.
Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees
Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation
Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living
The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.
Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product
Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.
Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients
With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.
Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed
Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.
Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem
As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.
THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.
The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.
FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.
Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.
As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.
Who can enter and how selections are made.
A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.
To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.
Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting firstname.lastname@example.org and interacting with the members of our team.
Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.
Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:
Proposed stories should show one or more of these principles in practice.
Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.
The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.
Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.
The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.
The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.
All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.
All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.
Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.
If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.
Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.
The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.
The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.
Storytelling lab participation:
Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:
Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).
When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.
Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:
The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).
Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.
All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.