We are a non-profit strategic communications agency focused on regenerative principles in food and agriculture.

Our primary tool is language. The Lexicon’s award-winning storytellers tell aspirational stories of real people sharing sustainable solutions to help drive behavior change.The knowledge products we produce are made in collaboration with government agencies, universities, foundations, television networks, publishers, non-profits, community organizers and sustainability advocates from around the world.


 By illuminating the meaning behind powerful ideas, we help people to pay closer attention to how they eat, what they buy, and where their responsibility begins for creating a healthier, safer food system. It’s behavior change that works on a local and regional level to transform communities and shift the marketplace.


We use a multi-stakeholder storytelling approach, one that engages experts in food, farming, water and energy. We blend their observations with data and insights from scientists and legal frameworks from lawyers with solid policymaking expertise to deliver stories that provide a roadmap for how to shift toward a more regenerative and responsible food production model, one that improves our health while safeguarding our land, water and air for generations to come.come.

Learn more about us here.


A New Way to Look at Food

An interactive collection of videos, information artworks and short essays on the most important terms and principles that define a sustainable food system. By illuminating this vocabulary, and with it the conversation about America’s rapidly evolving food culture, the Lexicon of Food™ ​​helps educate, engage and activate people to pay closer attention to how they eat, what they buy, and where their responsibility begins for creating a healthier, safer food system in America. To learn more visit Lexiconoffood.com


Empowering Storytelling from across The Globe

The Lexicon, in partnership with Future Food Institute, conducts LEXICONLabs, master classes featuring participants from around the world. Douglas Gayeton, co-founder of the Lexicon of Sustainability. shares with participants the Lexicon’s unique storytelling methodology, an approach to advocacy that mixes pictures with words to craft powerful stories about how to transform our food system. Learn more here.


Sustainability in the Workplace

The best companies do good for the planet while also building shareholder value. The Lexicon collaborates with corporate leaders on a variety of levels; they help identify and act upon key sustainable initiatives in line with a company’s holistic, mission-aligned principles, from material procurement to packaging to distribution to employee relations. In addition, they also inspire employees by helping them identify and adapt more sustainable practices in the workplace. To learn more email us here.


Empowering Grassroots Movements

Each season, the Lexicon assembles a diverse collection of information artworks from across the USA and invites community leaders, students, farmers, activists, gardeners, and cooks to curate their own Lexicon Pop-Up shows. These works are perfect for grassroots movement building. They spur dialog about how individuals and communities can work together to strengthen their local food systems. Aside from hosting shows in their local communities, our curators also act as a “lending libraries”; they share these works with local schools and community groups planning their own sustainability initiatives. To learn more click here.


Inspirational Stories about Sustainability

Douglas Gayeton and Laura Howard-Gayeton, co-founders of The Lexicon, often incorporate films, artworks, interviews and animations into lively public lectures held at universities, companies and government agencies. Their subjects range from sustainability to storytelling tools for activists, and from project-based learning to socially responsible business models (see Laura’s TED-X talk: “Eat your Values”). Other events include Edible, IACP, Blake School, UNISG, the Commonwealth Club, Transition USA, Green Mountain College, Eagle Bluff, Dig in!, Disposable Film Festival, SLOW Money, Bioneers, LOHAS and more. For event requests click here.


Your Story is Worth Telling

We’re a non-profit organization focused on sustainable solutions in food, water and energy, the major drivers of Climate Change. If you’d like to collaborate on mission-aligned media projects that might benefit from our vertically-integrated storytelling approach that combines films, information artworks, books, websites, and educational materials, email us here.


You are the Movement

Contributors to The Lexicon include volunteers and interns from across the globe. They conduct interviews, collect data, correlate basic research, suggest new subjects to cover, spread our work across social media, and even bring our curriculum into the classroom. College students can also receive academic credit for their contributions. Get involved!.


Turning Communities into Classrooms

The Lexicon’s food literacy initiative shows teachers and students how to identify and promote sustainable economic, cultural and social progress in their communities. Students research what happens in a locally-based food system, conduct interviews with food producers, farmers, and key stakeholders at the local level, then turn their findings into information artworks that illustrate what sustainability looks like in their own backyards. This project-based learning experience concludes by showing students how to share their findings with a series of pop up shows and public events that put a name and a face on food in their communities. Learn more here.