THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.
The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.
Green Brown Blue is a food systems solutions activator produced by The Lexicon with support from Food at Google. It assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.
Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.
As with any rapid iteration process, many of The Lexicon’s accelerators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.
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Eligibility, Submission Terms and Conditions
The A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.
Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Masterclass” led by The Lexicon’s Douglas Gayeton and Alberto Miti. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.
All eligible entries received during the Submission Period will be gathered into a database at the end of the Submission Period. All participants will be allowed to participate to the masterclass and the global storytellin initiative. Receivers of the cameras will be selected based on the strength of their answers to the application form, their ability to work with others, their curriculum/portfolio and the commitment shown during the masterclass to champion the stories of seafood producers across the global value chain. If a potential selected applicant cannot be reached by the team of the Initiative within a week (5 working days), using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit. Upon the request of the Lexicon, the potential select participant may be required to return an Affidavit of Eligibility, Release and Prize Acceptance Form. If a potential winner fails to comply with these official rules, that potential winner will be disqualified.
All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.
Participants will retain the copyrights to their work while also granting access to The Lexicon to share their contributions as part of A Greener Blue Global Storytelling Initiative.
Acceptance and GoPro Cameras
A selected group of applicants will be chosen based on their CV, portfolio and basing on the commitment shown during the masterclass to receive a GoPro Camera to film their stories. The attribution of this additional award will be determined by the Lexicon’s team. Terms and conditions may apply. Incidental expenses and all other costs and expenses which are not specifically listed as part of a prize in these Official Rules and which may be associated with the award, acceptance, receipt and use of the masterclass and the camera are solely the responsibility of the respective participants.
Receivers of the GoPro cameras agree to participate in all phases of the storytelling initiative and to follow the production and output delivery guidelines defined by The Lexicon team, under penalty of forfeiture from the initiative.
All receivers of the Camera are required to upload their footage in the shared drive and make them available for The Lexicon and the promoting partners of the initiative.
Selection and prize is non-transferable. No substitution or cash equivalent of the cameras is permitted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or these Official Rules, the selection and announcement of any selected participant, or the distribution of any prize. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Contest cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.