Like all farm animals
pigs like to live outdoors

IN 1984, THE CALIFORNIA WASTE MANAGEMENT BOARD paid the Los Angeles consulting firm, Cerrell Associates, $500,000 to define the communities least likely to oppose the building of a waste facility. What resulted was the Cerrell Report  which explicitly identified communities who would not oppose LULUs (locally undesirable land uses). The list included Southern, Midwestern communities and rural communities open to promises of economic benefits , as well as conservatives, Republicans, those aligned with free-market principles, and people with high school or less educations. It further concluded that long-time residents and those involved in “nature exploitive occupations” like farming, ranching, and mining, would also be inclined to accept a waste facility suddenly appearing in their community.

The Cerrell Report explains much of what happens in rural America. The study, first released in the 1980’s but still true today, suggests that industries and governments often look to poor, economically depressed regions—desperate for jobs, with little political influence or power—to site noxious or undesirable businesses. It’s a report that easily explains why CAFOS (concentrated animal feeding operations) appeared in Arkansas.

It’s no secret that livestock raised on factory farms are a major source of air and water pollution. As these industries continue to consolidate, with larger and larger operations housing thousands of animals, the waste they produce becomes an ever-increasing problem for neighboring communities. But in the Ozark Mountains of rural Arkansas, people have begun to fight back.

What happens after you flush

HARRISON IS A SMALL TOWN. It has a city hall. Houses set on quaint tree-lined streets, and like any town of this size, a Public Works Department that takes care of city streets and manages waste. In fact, it takes a crew of four people working full time just to manage the waste produced in Harrison, and that system costs millions of dollars to build and run.

When you flush a toilet in Harrison, it starts wastewater on a journey that ultimately ends in nearby Crooked Creek.

The multiple step process first removes all inorganic solids (everything from tooth brushes to tampons), then separates biosolids from waste water. Once the volume and odor of this waste is reduced and the presence of harmful microorganisms minimized, solids are either to a landfill or sometimes further processed for use as a soil conditioner, while the remaining water is typically disinfected by chlorine or an ultraviolet (UV) system before it cascades down stair-like steps and discharges into a receiving stream (or creek).

That journey includes a bar screen that removes non-sewage items such as rags, clothing, toothbrushes or solids that might damage or clog the equipment, a primary clarifier that slows the water so grit can settle into its cone-shaped bottom, then aeration tanks that store this sludge for least 30 days as bacteria breaks the solids down to reduce their volume level before being pumped to the Solids Handling Building. From here they’re pumped into a division box that splits the wastewater into aeration basin racetracks that remove nitrogen from the wastewater. Cone-shaped tanks in the final clarifier remove additional solids before water is disinfected by an ultraviolet system. Meanwihle sludge is pumped to the solid handling building where a belt press squeezes all the water out, leaving dried biosolids to be land applied by a slinger truck. An ultraviolet system disinfects the remaining water before it cascades down stair-like steps in the final raceway to rebuild oxygen levels before being discharged into receiving stream.

Dealing with human waste is a complicated, messy and expensive business, but with the notable exception of slinger trucks used at the end of this process, none of the aforementioned steps are applied to waste from hog CAFOS. Municipal waste treatment plants aren’t usually built for treating hog waste, and that’s a problem.

How big? you might be wondering.

If one pig makes as much waste as six or eight people, then you can imagine how much waste is produced by 5000 hogs. Hint: it’s more waste than produced by the entire town of Harrison.

When a hog cafo suddenly appears
in your backyard

IT MADE FOR AN INTERESTING SITUATION when a hog CAFO (concentrated animal feeding operation) appeared a few miles away from Harrison in Mt. Judea, a town in one of the lowest populated and poorest regions in one of the poorest states in the country. A large percentage of the people here live below the poverty level. Jobs are scarce and wages are low. It’s a tough place to raise a family and make a living.

Ironically, tourism is one of the largest sources of income in rural Arkansas. This area’s local attraction is the Buffalo River, which Congress declared our first National River in 1972. It’s an economic engine for Newton County and the entire Ozarks, with people coming from across the country each year to fish and paddle down 135 miles of pristine wilderness on one of the few remaining undammed rivers in the United States. So it was somewhat surprising when a factory farm big enough to warehouse six thousand hogs was approved for construction in close proximity to the river.  Even more threatening: two open ponds to be placed beside these hog warehouses, which were to be filled with liquid hog waste.

While nearby Harrison spends millions of dollars each year to treat its wastewater, no plans were offered to treat the waste from this new CAFO. Instead, they proposed spreading millions of gallons of untreated liquid hog waste directly on nearby fields as part of a “Comprehensive Nutrient Management” plan. The “nutrient” they’d be managing? Hog poop.

When hog waste is spread on open fields, it eventually leaches into the ground, which in the Ozarks is definitely a problem because this region is characterized by topography referred to by geologists as “karst”; imagine a shallow topsoil layer over a highly porous limestone bedrock interlaced with cracks, sinkholes, caves and underground waterways, all of which make it easy for liquid hog waste to seep into the ground and end up in nearby rivers and streams. In the case of this hog CAFO, that meant Big Creek, a tributary of the Buffalo River.

The prospect of factory farms polluting this river led people living in the Ozarks to create the Buffalo River Watershed Alliance (BRWA). Working with data collected by scientists like and with the support of respected figures in their community, these activists began a campaign to oppose the proliferation of factory farms not only in their community, but across the entire state of Arkansas.

“We live in one of the poorest, least populated counties in the state,” observes Gordon Watkins, president of the Buffalo River Watershed Alliance. “As people, individuals like myself, became aware of what a huge threat this new CAFO was, we began to talk. We began to strategize about what we could do not only to stop this one, but to prevent more from coming into the area.”

What is a Karst hydrogeologist?

The BRWA decided to begin by first testing the water quality of streams near the new CAFO. Luckily, Dr. Van Brahana, a noted karst hydrogeologist, had the same idea. After he learned that state officials had granted a permit for building a hog CAFO in such an ecologically fragile location, he quickly went to work.

Hydrogeologists can measure the natural factors affecting water quality, plus the human and land-use activities that result in its contamination. For example, Dr. Brahana understood that the region’s underlying karst geology and the processes associated with the movement of groundwater through these porous rock formations, could be studied using “Groundwater Tracing” By injecting blue dye into groundwater near the hog CAFO, he could use sensors to track its appearance is farther downstream. This would allow him to predict if hog waste runoff spread on fields near the CAFO could end up in surrounding streams and rivers.

Dr. Brahana’s ongoing collection of data has been vital in helping the Buffalo River Watershed Alliance monitor and hold accountable any polluters who might compromise the quality and safety of Arkansas waterways. Without this ongoing vigilance, millions of gallons of liquid swine waste might otherwise leach, unnoticed, into the Buffalo National River.

Enter the unlikely Activists

EVERY STORY NEEDS A GOOD STORYTELLER. The tale of the Buffalo River owes a great debt to environmentalists like Kenneth L. Smith, author of The Buffalo River Handbook (now in its 9th printing). He captures the essential beauty of this region and has inspired generational of environmental activists who have fallen in his footsteps.

“The Buffalo River is only one part of our environment,” Smith writes. “No less than for every other living species, our existence depends totally on clean air, clean water, and healthy soil. Along the Buffalo and everywhere else, the human economy depends on the natural economy.”

When government agencies are slow to provide oversight on CAFOS, organizations like the Buffalo River Watershed Alliance (BRWA) step in to ensure their region’s water quality. With over 2,500 supporters, BRWA’s goals include first, halting the CAFO now in their backyard and have it relocated outside of the Buffalo River Watershed, and second, preventing future construction of hog CAFOs in the area.

Woody Allen once famously said that “eighty percent of life is showing up.” Perhaps the other twenty percent is to show up with something to say.  The first step for any public protest might be transforming your goals into the right message, one big (and short) enough to fit on a sign!

Iowa Citizens for Community Improvement  (IOWA CCI) has blocked over 100 factory farms from building or expanding their operations, and now they’ve gathered a series of tools you can use to topple the goliathsin your own community.

These give you the ins and outs on everything with Factory Farm FAQs, Sample Petitions, Sample Letters to the Editor, Distance Charts, Rules & Regulations and tips for how to develop effective Three-Prong Strategies. You can download their toolkit here.

Watch the short film

About Douglas Gayeton
and The Lexicon

Douglas Gayeton, Chief Lexicographer and Co-founder of The Lexicon, is an award-winning information architect, filmmaker, photographer, and writer who has created work at the boundaries of traditional and converging media since the early 90’s. He directed the KNOW YOUR FOOD series for PBS and GROWING ORGANIC for USDA, and has authored two books, SLOW: Life in a Tuscan Town, and LOCAL: The New Face of Food & Farming in America.

Everything is Water looks at the environmental impacts of human activity on our water system. The short film series is produced by the Lexicon of Sustainability with support from Just Think Films, The Ford Foundation, the Levi Strauss Foundation and 11th Hour. Other short films in the series examine aquaculture, and water use in the textile industry, and agricultural runoff in Iowa.

Join a bold, new online community for anyone who cares about building more resilient, inclusive food systems.

Contact us

Please share your comments and questions and get a response from a real person!

A Factory Farm Comes to Arkansas


We’d love to know more about you and why you think you will be a great fit for this position! Shoot us an email introducing you and we’ll get back to you as soon as possible!

Water Quality

Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs

Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.

Smallholder Farmer

Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield

All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.

Worker Safety

Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees

Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation

Community Livelihood

Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living

The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.

Frozen at Peak Freshness

Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product

Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.

Deforestation Free

Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients

With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.

Natural Feed

Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed

Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.

Increased Biodiversity

Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem

As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.

THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.

The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.

FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.

Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.

As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.

Douglas Gayeton

Douglas Gayeton


Michiel Bakker

Michiel Bakker

Vice President
Global Workplace Programs

Eligibility, Submission Terms and Conditions


A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.


Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.


Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.


Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.