To develop this open source language system, the team collaborated with Adobe and hundreds of artists from the international design community, as well as experts in the areas of equity, food waste, climate change, agroecology, fisheries, agrobiodiversity, regenerative agriculture, alternate proteins, food safety, and true cost accounting. Together, they aligned on core terms and definitions for a foundational visual language to describe our food systems.
Given the enormity of this undertaking, the work quickly expanded to include a series of international design challenges which engaged artists from 90+ countries. Their work was first unveiled at the UN’s World Food Forum in 2021.