Design Guidelines

Foodicons is a global initiative that invites artists everywhere to collaboratively design a shared visual language for our food systems. This page provides a brief overview of everything you’ll need to create Foodicons for this library, including important design rules and metaphors, as well as tools and templates created by the Foodicons team.

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Icon Template

ICON TEMPLATE-Sept.ai

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Library

FoodIcon_Library_v5.ai

Design

Foodicons use an outline icon style, also commonly called linear icons. This style is clean, modern and simple to create.
The elements use monochromatic lines that can have subtle empty spaces, separating different sections of the composition. This icon style uses unique hexagon shapes, which highlights the icon’s identity and represent different meanings. These different hexagon styles help to give the design system more flexibility, while maintaining a unified look and feel.
While simple, the style is effective, and when used in smaller sizes and can easily be put into clusters that enable storytelling in relation to food systems.

Canvas: 100px

Please follow the Icon Template .Ai file

Grid

The grid simply specifies directions on how and where to place inner elements. Use the grid system during the design process to place the elements inside the hexagon.

Make the layer ‘Grid-Inner_Element’ visible to apply the grid on the .Ai template.

Basic Steps

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Select Term

Designers sign-up for specific terms around food systems.

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Sketch

Do some research and start sketching.

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Common Shapes

Review existing metaphors in the Library, and use them for inspiration or within your designs.

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Select Hexagon Style

There are 8 hexagons with different meanings, choose the appropriate one for your food term.

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Create Inner Element

Do not apply more than 2 or 3 elements.

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Share for Review

Share your work for the first feedback round and await response from the food experts.

Hexagon Styles

The Foodicon design has unique hexagon shapes to represent different meanings. The different styles help to give the design system more flexibility while maintaining a coherent look and feel.

Please do not modify the default hexagons presented in this guideline. If your food term requires a different meaning and hexagon shape, submit that with your icon proposal.

Blocked Hexagon

Add a gap of 4px between the top right side of the inner element and the diagonal line to create a sense of space and depth between the objects.

Hexagon Styles

The Foodicon design has unique hexagon shapes to represent different meanings. The different styles help to give the design system more flexibility while maintaining a coherent look and feel.

Blocked Hexagon

Add a gap of 4px between the top right side of the inner element and the diagonal line to create a sense of space and depth between the objects.

Please do not modify the default hexagons presented in this guideline. If your food term requires a different meaning and hexagon shape, submit that with your icon proposal.

Inner Element

Corner Radius

Outline style – Rounded Corner Stroke 4px.

Inner elements would have rounded corners as follow.
Use the corner radius that helps to translate better the metaphor.

Inner Element

Outline style – Rounded Corner Stroke 4px.

Corner Radius

Inner elements would have rounded corners as follow.
Use the corner radius that helps to translate better the metaphor.

Gap

We recommend adding a gap of 4px between two elements when there is a need to increase contrast and legibility. The gap can also create a sense of space and depth between the objects.

Modifiers

Modifiers are default elements, placed at the bottom right. They can help translate and add more meaning to some food terms.

For example: add the “Checkmark” modifier to an icon to represent “ready”. Or an “Add” metaphor to show the additional amount of a substance or element.

The Modifiers are only available for the default hexagon shape.
Use the icon template to choose the right modifier for your icon, and remember not to alter its position.

Modifiers

Modifiers are default elements, placed at the bottom right. They can help translate and add more meaning to some food terms.

For example: add the “Checkmark” modifier to an icon to represent “ready”. Or an “Add” metaphor to show the additional amount of a substance or element.

The Modifiers are only available for the default hexagon shape.
Use the icon template to choose the right modifier for your icon, and remember not to alter its position.

Examples

.Ai LIBRARY

Download and use basics shape from your Library.

Examples

.Ai LIBRARY

Download and use basics shape from your Library.

How to Start!

Questions we could ask ourselves before designing

What is the Subject category:

For example ‘Agriculture’ , this will be indicated at the beginning of the name when you choose a term.
Agriculture: Seed Bank / Library

What is the ‘Noun’:

Identify any types of people, i.e. Farmers, or places or things, i.e. Water, Soil, etc
Agriculture: Farmers: Markets

What is the ‘Verb’:

Identify if there is action, state, or occurance within the term, i.e. Trade, Fair, or Perennial.
Agriculture: Perennial Crops

Adjectives:

Naming an attribute of a noun, such as sweet or clean.
Nutrition: Protein: Clean Meat

Technical Guidelines

How to finish your design

SVG and .Ai

Save your icons in SVG (scalable vector graphics) file format.

We also kindly ask you to share the production file in .Ai (Illustrator) format, and with editable Strokes.

Naming

It’s important to give your icons appropriate names. Name the final icon as your chosen term.

Black

All icons should be create with 100% Black (#000000).

When using the filled hexagon, please create the inner element in White (#FFFFFF).

Upload

First Round: Foodtbd Community

Final Icon: .Ai File Google Drive

Tonality

Requirements to follow when designing Food Icons

Gender Neutral

We create accessible designs. Most food terms should use a gender-neutral shape, unless specified by the food term. You can find basic human shapes in our library.

Keep it simple

Technically outlined shapes in icons are complex and are more challenging for users to recognize. Maintain readability inside the hexagon by limiting elements to 2 or 3.

Friendly and approachable

Together we will curate a collection of food icons empowering people all over the world to better tell their stories around food production, cycles, and industry terms.
Our aim is for a friendly and approachable look to stay engaged in extensive stories around food.

Are you a designer interested in contributing? Please contact us.

All designers of Foodicons own their own work but have agreed to a royalty-free, perpetual, non-exclusive, worldwide right of usage to Foodicons.org. Those who download the icons are able to edit, adapt, modify, reproduce, promote, publish, and otherwise use in any way, in any media for educational, promotional, and/or any other purposes (including commercial uses), under the Creative Commons 4.0 BY license, without having to seek permission from, and without consideration or notification to any participant or any third party. However, the designers of each icon reserve merchandising rights. This means that merchandise that use these icon as designs (as opposed to describing some other product), must be negotiated with the icons’ designers. For example, t-shirts, hats, clothing, and other merchandise that only feature an icon, itself, cannot be sold without permission from the designers.

Sponsors & Partners

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Eligibility, Submission Terms and Conditions

Sponsor

A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.

Opportunity

Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.

Terms

Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.

Offering

Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)
 

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)
 

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.

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