GROWING ORGANIC IS PRODUCED BY the Lexicon of Sustainability, a US-based NGO that provides communications strategy on food and agriculture, with a focus on sustainability. The project was made with guidance and support from the USDA’s Natural Resources Conservation Service (NRCS). The Lexicon collaborates with government agencies, universities, foundations, television networks, publishers, non-profits, community organizers, and sustainability advocates from around the world. Our primary tool is language. Our award-winning multi-stakeholder approach blends data with inspirational stories of real people sharing sustainable solutions that drive behavior change. By illuminating the meanings behind these powerful ideas, we help people pay closer attention to how they eat, what they buy, and where their responsibility begins for creating a healthier, safer food system. It’s behavior change that works on a local and regional level to transform communities and shift the marketplace.