This website was built by The Lexicon™, a 501(c)(3) tax-exempt nonprofit organization headquartered in Petaluma, CA.
Featuring information artworks by Douglas Gayeton
Produced by Andrea Tinajero, Manny Cervantes, Nathan Harkleroad, Chris Brown, Laura Howard-Gayeton, and Chloe Cho
Growing the next generation of organic farmers
Growing the next generation of organic farmers
Each year The Lexicon lends its support to a local organization doing exceptional work to build more equitable food systems.
In 2022 the Lexicon collaborated with ALBA to create CULTIVANDO LA PRÓXIMA GENERACIÓN DE AGRICULTORES ORGÁNICOS. The project shares inspiring stories of immigrant farmers who meld their cultural traditions with the principles of organic agriculture to create new livelihoods that support their families and enrich our communities.
The farm is purchased to start a strawberry cooperative owned and operated by farmworkers.
The Association of Community Based Education takes over the land with the goal of helping farmworkers to start their own farms.
The farm is organically certified shortly after Congress passes the Organic Foods Product Act.
ACBE begins asset transfer to new organization.
ALBA is incorporated as a 501c3 non-profit.
ALBA’s first PEPA class graduates.
Patricia Carrillo, ALBA’s Executive Director, is first hired as an Administrative Assistant.
Housing crash causes drop in construction jobs leading to surge in program participation.
FarmLink begins providing micro-loans to ALBA’s farmers.
For the first time, ALBA’s farm is fully occupied by incubator farmers.
Kitchen Table Advisors founded to provide business coaching to small-scale organic farmers.
ALBA Organics, ALBA’s food hub, closes after 15 years of aggregating and marketing farmers’ crops.
Coke Farm rapidly expands marketing of ALBA incubator and alumni farmers’ crops.
New record for the number of start-up farms being incubated on our land. (40)
ALBA’s 20th Anniversary incubating farms and 400 graduates of the PEPA Course.
The farms’ 30th Anniversary of organic certification.
On a 100-acre organic farm in the heart of the Salinas Valley, ALBA stands as a model for bringing about equity and sustainability in agriculture. ALBA’s innovative program helps establish medium-scale, organic family farm businesses, over 90% of which are owned and operated by farmers of color. In contrast, less than 20% of a declining number of American farms are medium-scale, just 7% of farms are minority-owned and under 2% are organic.
Based on over 20 years’ experience, we at ALBA believe that the hope for a resurgence of the mid-scale family farm – and the rural economy along with it – will rely on tapping into the talent and motivation of a younger, highly motivated and more racially diverse group of aspiring farmers, Latinos being prominent among them. Latino farmers represent 83% of farmworkers and 43% of the agricultural workforce, representing an immense pool of young farming talent. Empowering them to operate independent organic farms will at once advance equity, help restore the environment and strengthen local food systems.
En una granja orgánica de 100 acres situada en el corazón del Valle de Salinas, ALBA se erige como modelo para lograr la equidad y la sostenibilidad en la agricultura. El innovador programa de ALBA ayuda a establecer empresas agrícolas familiares orgánicas de mediana escala, más del 90% de las cuales son propiedad y están gestionadas por agricultores de color. Por el contrario, menos del 20% de las cada vez más escasas granjas estadounidenses son de mediana escala, sólo el 7% de las explotaciones son propiedad de minorías y menos del 2% son orgánicas.
Basándonos en más de 20 años de experiencia, en ALBA creemos que la esperanza de un resurgimiento de la granja familiar a mediana escala -y de la economía rural junto con ella- dependerá de que se aproveche el talento y la motivación de un grupo de aspirantes a agricultores más jóvenes, altamente motivados y de mayor diversidad racial, entre los que destacan los latinos. Los agricultores latinos representan el 83% de los trabajadores agrícolas y el 43% de la mano de obra agrícola, lo que supone una inmensa reserva de jóvenes talentos agrícolas. En ALBA creemos que empoderarles para que practiquen la agricultura orgánica es clave para lograr el objetivo de una mayor equidad y sostenibilidad en la agricultura.
ALBA recognizes farmworkers’ potential and invests in their pursuit of farm business ownership. The program starts with a 1-year course to educate participants on all aspects of organic farm management ranging from production to marketing to business management and compliance. Graduates of the course enter ALBA’s Organic Farm Business Incubator, where they launch and establish a farm enterprise over 4 years. In the incubator, aspiring farmers are offered subsidized access to land, equipment and technical assistance as their farms gradually take root and grow.
In addition, several partners provide business services to support our farms in the incubator and beyond. California FarmLink provides operating loans and finds land parcels for graduating farmers. Coke Farm markets and distributes the majority of ALBA farmers’ crops in the Bay Area and statewide. Kitchen Table Advisors provides tailored business consulting to farmers as they transition out of the program to independent operations.
ALBA reconoce el potencial de los trabajadores agrícolas e invierte en su búsqueda de la propiedad de empresas agrícolas. El programa comienza con un curso de un año para formar a los participantes en todos los aspectos de la gestión de las granjas orgánicas, desde la producción a la comercialización, pasando por la gestión empresarial y el cumplimiento de las normativas. Los graduados del curso entran en la Incubadora de empresas agrícolas orgánicas de ALBA, donde ponen en marcha y establecen una empresa agrícola a lo largo de 4 años. En la incubadora se ofrece a los aspirantes a agricultores acceso subvencionado a tierras, equipos y asistencia técnica mientras sus granjas poco a poco echan raíces y crecen.
Además, varios socios prestan servicios empresariales para apoyar a nuestras granjas en la incubadora y más allá. California FarmLink concede préstamos de operación y busca parcelas de tierra para los agricultores que se gradúan. Coke Farm comercializa y distribuye la mayor parte de las cosechas de los agricultores de ALBA en la zona de la bahía y en todo el estado.Kitchen Table Advisors ofrece asesoramiento empresarial personalizado a los agricultores en su transición del programa a la actividad independiente.
Hay mucho más que aprender sobre la propiedad de una granja que solo la agricultura. Las nuevas granjas deben establecer y mantener relaciones con los clientes, prever la producción y los ingresos, supervisar el flujo de caja y las necesidades de financiamiento, todo ello sin dejar de mantener las certificaciones orgánicas y de inocuidad alimentaria. Para ayudarles a equilibrar todas estas exigencias, ALBA trabaja con socios de larga trayectoria que prestan servicios empresariales a nuestras granjas. California FarmLink concede préstamos de operación y ayuda a los agricultores graduados de la incubadora a encontrar tierras. Kitchen Table Advisors ofrece asesoramiento empresarial personalizado a los agricultores durante la transición del programa. Y Coke Farm es uno de los pocos distribuidores con ánimo de lucro dispuestos a comercializar las cosechas de los pequeños agricultores. Otros socios ofrecen formación y asesoramiento en capacitación financiera y digital, entre otros temas de gestión. Juntos, ALBA y sus socios forman un conjunto de servicios que impulsa el éxito de los agricultores.
Para nuestros participantes, la agricultura no es tanto un trabajo sino una forma de vida. Al haber crecido en la granja con sus padres y abuelos, la conexión con la tierra y la agricultura es fuerte. El sueño de muchos es cultivar en familia con métodos naturales, cultivando hierbas, bayas y hortalizas desde la semilla hasta la cosecha. Cuando salen de ALBA, suelen cultivar entre 10 y 20 acres, adquiriendo una mayor libertad personal y económica, al tiempo que hacen lo que les gusta.
California FarmLink provides operating loans to start-ups as early as their second year. As they transition from the farm, they help in finding land parcels and even finance land purchases.
Coke Farm has over 40 years’ experience growing and marketing organic produce, and now distributes the crops of over 100 farms, about half of which started at ALBA.
Kitchen Table Advisors consults farm owners on management and strategy, especially as they transition to their own land.
Together the partnership consortium has incubated and provided business services to over 300 small-scale organic farms, the majority of which are BIPOC owned. Our experience illustrates the talent and motivation to farm within immigrant and BIPOC communities.
We strongly believe that investing in this talent is key to bringing about a more economically vibrant, sustainable and equitable food system.
California FarmLink concede préstamos de operación a las empresas de nueva creación a partir de su segundo año. Cuando dejan la granja, les ayudan a encontrar parcelas e incluso financian la compra de tierras.
Coke Farm tiene más de 40 años de experiencia en el cultivo y la comercialización de productos orgánicos, y ahora distribuye las cosechas de más de 100 granjas, aproximadamente la mitad de las cuales empezaron en ALBA.
Kitchen Table Advisors asesora a los propietarios de explotaciones agrarias sobre gestión y estrategia, especialmente en la transición a la propiedad de la tierra.
En conjunto, el consorcio de socios ha incubado y prestado servicios empresariales a más de 300 pequeñas explotaciones orgánicas, la mayoría de las cuales son propiedad de BIPOC. Nuestra experiencia ilustra el talento y la motivación para cultivar dentro de las comunidades de inmigrantes y BIPOC.
Creemos firmemente que invertir en este talento es clave para lograr un sistema alimentario económicamente más vibrante, sostenible y equitativo.
Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs
Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.
Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield
All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.
Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees
Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation
Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living
The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.
Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product
Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.
Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients
With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.
Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed
Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.
Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem
As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.
THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.
The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.
FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.
Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.
As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.
Who can enter and how selections are made.
A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.
To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.
Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting firstname.lastname@example.org and interacting with the members of our team.
Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.
Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:
Proposed stories should show one or more of these principles in practice.
Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.
The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.
Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.
The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.
The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.
All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.
All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.
Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.
If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.
Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.
The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.
The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.
Storytelling lab participation:
Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:
Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).
When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.
Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:
The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).
Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.
All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.
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