The story of the land
is written on the water

Written and photographed by Douglas Gayeton

EACH SPRING, THE MISSISSIPPI RIVER DUMPS A TOXIC BREW containing phosphorus and nitrate from agricultural runoff into the Gulf of Mexico, creating a eutrophic disaster the size of New Jersey. It’s the largest “dead zone” in the world, at times spreading across thousands of square miles, and it’s entirely manmade.

To learn how this happens each year, you might start by traveling a few hours northwest of Minneapolis, first passing St. Cloud and Sauk Centre on the 74, then continuing north across a sparsely populated landscape dotted with forests and native wetlands. Eventually, you will arrive at Lake Itasca, headwaters to the Mississippi River, and the second longest waterway in the United States. The water quality here is pristine, but one hundred miles later—where the Mississippi intersects with it’s first major tributary, the Crow River—everything falls apart. 

What happens on Minnesota’s Crow River is a story that mixes good intentions, unsound practices, and benign neglect in equal measure, yet the troubles that plague this tributary are not unique. In fact, the story repeats itself on every tributary feeding the Mississippi as it winds through ten states on its way to Louisiana and the Gulf of Mexico. 

By starting at the place where the Mississippi River’s troubles begin, we can learn not only how the Crow became contaminated but what people are doing about it. The story of the Crow teaches us that we all live in a watershed, and that our actions not only impact the people and fragile ecosystems where we live, but also those thousands of miles away.

To share the Crow’s story, we’ve embarked on a two-year journey focused on seven key themes. Together, they present an integrative approach to addressing future water challenges in a single dramatic arc, one that depicts the vital role waterways play and our responsibility in stewarding these valuable resources.

What do you learn
when you listen to the water?

SOMETHING’S SERIOUSLY WRONG ON THE CROW RIVER, but it wasn’t always like this. Until less than a century ago, the Crow River flowed unimpeded through tall prairie grasses and a mixed hardwood forest of oak, sugar maple, basswood, and American Elm, which the bands of Dakota consider a sacred hunting ground. They named the Crow River “Hassan,” meaning “hard maple;” later, the Ojibwe tribe entered the area and renamed it after the crow, the “marauder of newly planted corn.”

Colonization by white settlers greatly altered the landscape: they converted prairie to farmland, drained wetlands, and cleared forests to build houses, towns, and roads. Today, the Crow River winds not through nature, but a patchwork of agricultural fields and small towns, under bridges, over dams, past levees, and through ditches. As the river makes its way to the Mississippi, it collects nutrient runoff from corn fields and feedlots, effluent from municipal sanitation services and rotting septic systems, and even chemicals used to de-ice roadways.

While the watershed may never be as pristine again, much can still be done to improve water quality on the Crow. Enthusiastic and committed nonprofits as well as state and federal agencies support each other in individual projects that combat the many threats to Minnesota’s waterways. The US Geological Survey (USGS) and Minnesota’s Department of Natural Resources (DNR) monitor the quantity of water moving through the river, while the Minnesota Pollution Control Agency (MPCA) tests for biological impairment by monitoring macroinvertebrates and native fish—like the walleye— populations in the river and its tributaries. The most important takeaway? The Crow River and the many lakes and streams within its watershed are seriously impaired by phosphorus, nitrogen, sediments, and dissolved oxygen. Simply put, the Crow River watershed is deeply out of balance. While paddling a canoe down the river, you see the signs everywhere. One visible threat are the pipes farmers install under their lands (tiles) to rapidly move rainwater off their fields and into nearby streams. This increased water flow accelerates shoreline erosion; trees fall into the water, banks collapse, and sedimentation increases in the river.

The North and Middle Fork Watershed Districts, along with the Crow River Organization of Water (CROW) monitor this steady degradation of water quality. Even citizens volunteer their time by collecting water samples for laboratory examination. They document floating blankets of white foam that signal an excess of phosphorus in the water, the clear signal of a habitat under siege. The Minnesota Dragonfly Society now pays attention to the river by conducting surveys of dragonflies and dragonfly nymphs on the Crow. By surveying the  abundance and diversity of these apex predators, scientists gain  a more holistic understanding of the river’s health; unfortunately, there aren’t many species left.

What happens to a river when people show up?

THE CROW RIVER FLOWS THROUGH several towns and cities. Under almost every street in Hutchinson, Atwater, Delano, Rockford, New London, Paynesville, and Watertown you’ll find a labyrinthian network of pipes. For drinking. For wastewater. Even pipes for stormwater. These pipes provide valuable benefits to city residents, but this aging infrastructure requires endless replacement and repair: nearly a third of all water pumping through these pipes is lost to leaks.

The Crow River watershed is also challenged by snowmelt and rain runoff that travels through ditches and pipes into nearby rivers. Unlike wastewater, not all stormwater runoff is treated before it empties into natural bodies of water. When rain falls on streets, roofs, and parking lots, it picks up pollutants that can include pesticides, fertilizers, oils, bacteria, litter, yard waste, and sediment, all of which get carried into nearby streams. De-icing methods used to clear snow off roads and walkways also produce chloride, or salt, that further contaminate waterways. After recognizing the environmental threat these pollutants pose, Minnesota has now begun monitoring stormwater runoff in towns across the state.

Minnesota grows a lot of corn

THE CROW RIVER WATERSHED IS PREDOMINANTLY AGRICULTURAL LAND. Rows of corn and soybeans border the river and its surrounding streams and lakes. When rain falls, especially in the spring and summer months, water tends to pool on farmlands, so a system using underground pipes (referred to as tiles, as they were once made from clay a hundred years ago) rapidly carry this water away to nearby streams and rivers.

While good for crops, tiles can wreak havoc on local waterways. A “flashy” river produces sudden, dramatic increases in water flow—often due to the efficiency of tiles in rapidly conveying water off agricultural lands. These sudden flow changes erode riverbanks and increase sediment loss, which greatly impacts water quality. Flashy waters also contain agricultural runoff—a toxic cocktail that includes nutrients from pesticides and herbicides, as well as fertilizers that contain phosphorus and nitrogen. These excess nutrients eventually flow from the Crow River into the Mississippi, then all the way down to the Gulf of Mexico. There, the sediments from agricultural runoff cause hypoxia, a condition where low or depleted oxygen levels create dead zones and die offs for fish and other aquatic life, resulting in significant losses for Gulf Coast fisheries each year.

In the face of these challenges, many Minnesota farmers have developed new practices to reduce and even eliminate nitrate and phosphorus runoff into nearby streams. Buffers, areas where natural vegetation grows between fields and waterbodies, are one approach to reduce runoff. Cover crops, reduced tiling, and other practices can also help keep soil on the land and out of nearby rivers, while organic practices that minimize or eliminate the use of chemical fertilizers, pesticides, and herbicides can also reduce impacts on the surrounding ecosystem. Lastly, using “precision” agriculture – the careful application of fertilizer, seeds, and water — can also reduce nutrients lost to runoff.

These practices, and the stewardship skills they require, will be necessary to help clean up the Crow, and may prove to be a model that other tributaries of the Mississippi River can follow.

What happens when you put a lot of animals in one place?

CONFINING A LARGE NUMBER OF CATTLE IN ONE PLACE presents a number of environmental challenges. In the Crow River Watershed, one of Minnesota’s top livestock producing regions, 1,339 feedlots are registered in just the North Fork alone. That isn’t 1,339 animals. That’s 1,339 feedlots. And that isn’t the entire Crow River. That’s just one of its three forks. Each feedlot produces a significant amount of waste. Take pigs, for example. One hog can create as much waste in a single day as six to eight people. But unlike human waste, which is processed in multi-million dollar waste treatment facilities, animal waste is discarded in open pit lagoons, where it can sit for months before being sprayed on nearby fields. Because dairies and feedlots create many tons of waste, they have the potential to contaminate local waterways: with improper manure management, fecal matter can leach into groundwater or end up in lakes and streams, bringing with it bacteria, excess nutrients (phosphorus), ammonia, and suspended solids.

Soil and Water Conservation Districts, the MPCA, and the NRCS all work with farmers to install and regulate systems for manure management. These systems include infrastructure for storing manure, filtering water, and controlling the timing and placement of manure on crops. 

However, not all feedlots and dairies are equal. With proper management, manure produced by cows, pigs, and turkeys can be stored for later use in ways that reduce water pollution and provide high quality fertilizer for crops, which saves farmers time and money. Properly managed waste can even produce a number of ecosystem benefits. Some intensive feeding operations are even putting their animals back on pasture. The animals are free to graze, and their waste is directly deposited on the soil, where it becomes a nutrient that improves soil health and provides even richer grazing lands for seasons to come.

The invaders in Minnesota waterways

A COLLECTION OF VORACIOUS, HIGHLY ADAPTABLE aquatic invasive species (AIS) that feed on nutrient-rich agricultural runoff threaten the state’s native ecosystems while having a significant impact on water quality. 

When common carp appear in shallow lakes and wetlands, their foraging patterns dislodge shallow- rooted plants and stir up sediment that has settled on lake floors, releasing phosphorus, which then contaminates nearby streams and rivers.

Invasive eurasian watermilfoil and starry stonewort both grow as dense mats on lake surfaces, inhibiting boating and water recreation while outcompeting native aquatic plants for both nutrients and sunlight. 

Curly-leaf pondweed, which has a unique life cycle that releases excess nutrients into the water each June and July, can create extensive algae blooms.

Another aquatic invader is the zebra mussel, now found in nearly 300 lakes and rivers across Minnesota. In five years, that number could double. Although they rapidly reproduce, these crustaceans won’t kill a lake. In fact, because they’re filter feeders—one mussel can filter nearly a liter per day—they actually make water cleaner. But the zebra mussel’s valuable ecosystem services come at a price. Filtering water also means absorbing vital nutrients essential to the livelihood of water creatures and forage fish: the more zebra mussels, the more imbalanced the food web becomes.

State agencies and lake associations spend thousands of dollars each year to educate the public about invasive species and clean and check boats entering and leaving lakes and streams. Unfortunately, it is mostly a losing battle. Still, residents have willingly taken up the cause, and there’s no shortage of inspiring stories on AIS eradication efforts across the Crow River Watershed.

What's in the water you drink
(and how it got there)

THE CROW RIVER MEETS THE MISSISSIPPI near the town of Dayton, Minnesota. After twenty-four hours of travel it passes Fridley, where a filtration facility removes odors and bacteria from water, then stabilizes both its color and hardness before it becomes drinking water for Minneapolis residents. At every step, water quality is validated by nearly five hundred daily tests. The process monitors for the presence of e. coli, a fecal coliform that can cause human illness, employs spot testing sniffers at Minneapolis Waterworks, whose specially trained noses can test for contaminants—using methods perfected by sommeliers in the wine industry— before drinking water reaches the public. As companies develop new processes and products, the detection of trace chemicals used in their manufacturing revealed a major new threat to water quality: CECs. Even in minute amounts, these CECs (contaminants of emerging concern), which can come from agriculture, pharmaceuticals, personal care products, and even landfills, pose health risks that scientists have only now started to address.

At St. Cloud University, the effects of CECs that act as endocrine disruptors are studied using fathead minnows—fish with metabolisms similar to those of humans. The Minnesota Department of Health measures the presence of CECs in drinking water and studies their potential impact on human health and the environment. By learning more about these contaminants, municipalities will be able to develop new ways to filter them out of our drinking water, or, in some cases, even advocate for their elimination from public use.

Restoration: can the Crow River watershed be saved?

THROUGHOUT OUR JOURNEY MAKING ON THE CROW, people continually ask the same question: “Given the now obvious global impacts presented by climate change, the challenges to maintaining water quality in our rivers and lakes, and the long-term environmental risks posed by current agricultural practices, are you still optimistic about our future?” Yes. Like many watersheds across Minnesota, the Crow River flows through an altered landscape defined by poor water quality and the increased risk of flooding, but through the dedicated efforts of a few state agencies and advocacy groups, work has begun to reverse this troubling trend. Farmers are now provided with technical assistance to implement management practices that keep soil on the land and out of local rivers and streams. Strategies for managing agricultural runoff—by both filtering it at the source and slowing it down before it reaches waterways—are also being put to use.

In other cases, farmers may even abandon the traditional planting of corn and soy in continual rotation in favor of new crops, including a wheat-like perennial grain named kernza, which was initially domesticated by the Land Institute in Salina, Kanasa. Today, the University of Minnesota has developed kernza as a perennial alternative to annual wheat crops, one that uses less water and fewer agricultural inputs while keeping the ground covered throughout the year as a hedge against soil erosion. By growing kernza instead of corn, agricultural runoff of harmful pesticides may also be reduced.

At Crow-Hassan Preserve, naturalists have undertaken prairie restoration initiatives to bring back tallgrass prairies. Wetlands in the region are now being protected and even expanded, and lakes are being drained to kill off invasive species, or cleaned up to remove excess phosphorus and other contaminants. Even families are getting involved, planting native flowers to attract pollinators and bring back bees. Restoring these landscapes, even with the simplest gestures, helps make surrounding waterways cleaner and brings them back into balance with nature. These efforts make us hopeful for the region’s future.

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Eligibility, Submission Terms and Conditions


A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.


Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.


Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.


Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.