OUR CULTURE IS AT THE CROSSROADS. We live in a world of limited resources. People now search for new ways to live more sustainably, but the challenges they face are many:
- Consumers lack the necessary knowledge to make informed decisions about what foods to purchase for their families
- Teachers and Students Lack the proper Classroom Tools for Field-Based Learning
- Small Farmers Need Information and New Solutions to meet the Market Challenges presented by Industrial Agriculture
- Communities Need Help to Build Healthy Local Food Systems
To bring these important ideas to a national audience, The Lexicon is taking art out of museums and galleries and allowing individuals and local groups from around the country to host their own POP UP ART SHOWS. These shows are temporary and mobile art events held directly in a community, and are designed to stimulate dialog about how people can create a positive impact on their local food systems.
Once a year, one hundred curators will be chosen to host these shows and each curator will host at least five shows in their community. When the curator is finished putting on their pop up shows, they can donate the images to a local organization in their community.
The Lexicon provides essentially everything needed to host a pop up show, including a Curator Tool Kit, which features step-by-step instructions on how to host a show, ideas on how to present the photographs, and promotional tools to promote these pop up shows.