We are a collective of storytellers, creatives and food activists using storytelling to support
food biodiversity

The Reawakened Foods Collective gathers photographers, writers, filmmakers, illustrators and storytellers from around the globe to uncover the true meaning of biodiversity in our food systems and bridge the gap between traditional knowledge, science and society.

Reawakened Storytelling Collective

Arjun Swaminathan_cropped

Arjun Swaminathan

Filmmaker, Photographer
Native Picture
INDIA

Caitilin Blood

Caitlin Blood

Writer, Filmmaker
USA

Christian Vera Ponce

Christian Vera Ponce

Writer, Photographer, Filmmaker
PERU

Clare Aryani

Clare Aryani

Writer
Pepelakan Farm
INDONESIA

David-Laskarzewski_square

David Laskarzewski

Filmmaker
UpRoot Colorado
USA

Diana Moreno

Diana Moreno

Writer, Illustrator, Photographer
COLOMBIA

Elisabeth Von Halem

Elisabeth Von Halem

Writer
NICARAGUA

Esther Asante

Esther Ama Asante

Writer
Organic Trade & Investments
GHANA

Firman Nara

Firman Nara

Photographer
The Asian Seafood Improvements Collaborative (ASIC)
INDONESIA

Israel-Oliver-King.jpg

Israel Oliver King

Scientific Mentor
INDIA

Jennibeth Paglinawan

Jennibeth Paglinawan

Communication Manager
PHILIPPINES

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Johanna Lohrengel

Writer, Illustrator
GERMANY

Julia-Marino

Julia Marino

Regional Ambassador - Asia
USA

Katie Brimm

Katie Brimm

Writer, Illustrator
USA

Kyoko Nagano

Kyoko Nagano

Writer, Photographer
JAPAN

Laura-Scivetti

Laura Scivetti

Writer
CIHEAM Bari
ITALY

Leyla Spada

Leyla Spada

Writer
Comida com História
BRAZIL

Mariana Mea

Mariana Mea

Regional Ambassador - Europe
ITALY

Marylin Noble

Marylin Noble

Writer
USA

Maryline Legoff

Maryline Legoff

Storyteller
MAURITIUS

Meena Longjam

Meena Longjam

Filmmaker
Airameen Media
INDIA

Mia Hampton

Mia Hampton

Writer, Illustrator
USA

Mpho-Tshukudu-HR

Mpho Tshukudu

Writer
SOUTH AFRICA

Riccardo Astolfi

Riccardo Astolfi

Writer
ITALY

Shruti Tharayil

Shruti Tharayil

Writer, Photographer
Forgotten Greens
INDIA

Sofía Rubio

Sofía Rubio

Regional Ambassador - South America
PERU'

Soojin Yang

Soojin Yang

Illustrator
SOUTH KOREA

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Taryn Wolf

Filmmaker
USA

Virginie Kippelen

Virginie Kippelen

Writer, Photographer
USA

Reawakened Team

douglas-gayeton

Douglas Gayeton

Co-Founder / Creative Director
The Lexicon

Laura+Howard

Laura Howard-Gayeton

Co-Founder / Executive Director
The Lexicon

Pier-Giorgio-Provenzano-2021

Pier Giorgio Provenzano

Head of Digital
The Lexicon

Alberto-Miti.jpg

Alberto Miti

Project Manager - Reawakened
The Lexicon

Filmmaker, Photographer
Arjun Swaminathan
Native Picture
I’ve been working in the development sector for many years making stories on agriculture, education, water, disability with several NGOs and foundations. I run a platform Native Picture that explores the importance of cultural aspects in our land, food, water, air, everything that connects us and help understand the importance of diversity in our society. I believe that the only form of development is preservation.
Writer, Filmmaker
Caitilin Blood
Agroecological educator
Formerly a diverse vegetable farmer, I specialize in Agroecological education. My commitment to co-creating equitable food systems is guided by powerful counter-hegemonic worldviews of underserved and historically oppressed communities, with an emphasis on indigenous and peasant seed sovereignty.
Writer, Photographer, Filmmaker
Christian Vera Ponce
I am a writer, fig grower (biodynamic) and photographer based in Peru. My work is focused on the ancient fig trees of Siguas (Peru), which are surrounded by an enigmatic archeological landscape. This agronomic and photographic fig project is called “Figs with history” and is also dedicated to the European fig culture (from Spain to West Turkey, from North Germany to Greece). On the other hand, I am dedicated to portrait biodynamic farms and urban gardening projects in all Germany and Switzerland. Other topics that I cover: solar cooking, edible landscapes, edible sculptures (with dried figs) and meditation in nature. What I like about my work is the chance to link ancient knowledge with the present and project it to the future through photography, biodynamics and writing.
Writer
Clare Aryani
Pepelakan Farm
Co-Founder of Pepelakan Farm, an organic community-based farm in Indonesia to help farmers achieve sustainable incomes with higher value crops and a better network to sell to. An important, and hopefully expanding, part of our farm explores Javanese traditional and underutilised crops aiming to diversify agriculture and preserve Indonesian food heritage. Before the farm, I completed a Master’s degree in Food Security and Sustainable Agriculture from Exeter University and also worked as an analyst using remote-sensing and multispectral imagery to identify crop stress signals.
Filmmaker
David Laskarzewski
Co-Director
UpRoot Colorado
I am co director @ UpRoot Colorado (UpRoot), a 501(c)(3) social-good organization based in Colorado, USA. Our work is measurably reducing surplus protective foods in Colorado, supporting the resilience of farmers and increasing the nutritional security of state residents and tribal nations whose communities overlap with Colorado. We also work to reinstall cultural food wisdom, help ignite cultural change and new respect for the true value of the life-sustaining nature of food—and for those whose vocations it is to produce it—and increase food equity in our the communities.
Writer, Illustrator, Photographer
Diana Moreno
My name is Diana Moreno, Im from Cali -Colombia. I have an international training in Food Systems Innovation carried out through the Master Food Innovation Program with a focus on circular economy and sustainability, additionally I have extensive experience in: design of educational spaces and didactic material and I have participated in business innovation projects. #AVision Apply design thinking, from the perspective of Design for transition and social innovation, to create products and services with an educational approach that contribute to a change in consumer mentality. RECONNECT the food system to the land, to the water, to the table, to traditional knowledge, in which we remember that food production is a biological process, not just an economic one. #ChangeTheNarrative Doing food pedagogy, putting on the table new conversations that encourage people to activate their individual power to make changes at the collective level. With the intention of putting in value my knowledge, experiences and continue learning from practice. Create spaces for meeting and reflection, products and services that are framed in a regenerative system, from the circular economy, applying design thinking and innovation methodologies. FIND opportunities to amplify my message, connect with other people, initiatives and groups committed to a change in global consciousness.
Writer
Elisabeth Von Halem
I am a sustainability professional and climate leadership coach. I work in service to people, planet, and addressing the growing climate crisis by focusing on developing the critical social justice and equity lens to advance resilient, sustainable, and just development especially in agriculture/food systems in Central America. Prior to returning to my passion for supporting people, planet and principles, I spent 18 years supporting high net-worth individuals where I gained significant business management and philanthropic administration experience.
Writer
Esther Ama Asante

Founder, Owner, and CEO

Virtual Linguistic Solutions (VLS) and Organic Trade & Investments (OTI

Esther Ama Asante, commonly known as Esthy, is an award-winning entrepreneur and the Founder, Owner, and CEO of two successful online businesses: Virtual Linguistic Solutions (VLS) and Organic Trade & Investments (OTI). Esther has worked with various multinational companies in Ghana and has championed managerial roles in radically different industries – from the real estate to aviation industries. She was formerly the Relocation Manager at Executive Relocations Africa, a subsidiary of AGS Movers, and the Quality Manager, Personal Assistant, and Commercial Manager at ,Limited from 2015 to 2018. She masterminded the digitalization of the operations management system of OTI which currently integrates 12,000 farmers and 300 small scale manufacturers across Africa. This powerhouse entrepreneur has been honored with a number of recognitions. In 2018, she received the Best Female e-Commerce Entrepreneur award. In March 2020, she was the only Ghanaian to be conferred the African Global Trade and Investment in Excellence (AGTIE) Award for Trade & Investment Facilitation Excellence. She has been featured in many publications including the American Biz.net, BusinessGhana News, the African Business Communities, and recently, the ecomConnect online magazine, thanks to her impressive achievements and her company’s performance in increasing sales during the COVID-19 crisis. Esther is also a member and an Independent Consultant for the SheTrades Commonwealth Ghana project.
Photographer
Firman Nara
The Asian Seafood Improvement Collaborative (ASIC)
I am a photographer and graphic designer based in Indonesia, currently in collaboration with Asian Seafood Improvement Initiative as a Creative Assistant. Still learning about creative-critical thinking and aquaculture-sustainability field. I hope one day can be a professional storyteller with my camera, and become a member of National Geographic Photographer.
Writer, Illustrator
Johanna Lohrengel
Illustrator, storyteller
My name is Johanna Lohrengel and among other things I am a freelance illustrator, storyteller, social worker and gardening enthusiast. After 4 years of specialising in and working with victims of Human Trafficking in Germany, Lithuania and Latvia I shifted my main focus from practical social work towards art and using different forms of art to address different causes. Originally from Germany I moved to a Permaculture community homestead in rural Latvia together with my partner and son. Together with the other members of our association ""Zadiņi"" we regularly host events and workshops around the themes of activism, sustainable agriculture, community living, art therapy, climate grief and parenting in times of social and ecological unravelling.
Regional Ambassador, Asia
Julia Marino
Julia Marino, currently based in Hong Kong, is Regional Leader of the Global Storytelling Initiative for Lexicon’s Reawakened Project. A native of Ohio, she studied journalism and Spanish at Ohio University (OU), graduating in 2007. After reporting on water wars from Eastern Africa as a recipient of the Wilhelm Foreign Correspondence Scholarship, she returned to OU to complete a master’s degree in visual communication. She has since served as a publications manager and graphic designer for nonprofit organizations in California and across the globe. A farmers’ daughter, Julia returned to her roots in 2016 as a participant in the Food Innovation Summer School Mediterraneo designed by the Future Food Institute. The intensive experience led to a wave of serendipitous adventures--making lifelong friends, memorable meals, finding long-lost family, traveling across Europe, getting married, moving to Japan, and connecting with The Lexicon. While in Japan, Julia joined the Future Food Lexicon Lab where they co-created an exhibit of information artworks for the G7 Summit in Bergamo, Italy, showing what a participatory food system could look like around the globe. Julia now calls Hong Kong her home and continues her dream of sparking positive change through storytelling.
Writer, Illustrator
Katie Brimm
Katie Brimm has worked for over a decade in the international and local food movement in diverse roles including writer, researcher, activist, no-till farmer, educator and storyteller. Katie is currently based in Colorado, but has been in Northern California for the last ten years where she ran an international solidarity travel program around food sovereignty and worked as a no-till flower farmer. She now is the Co-Founder of Farmer Campus, an online learning hub connecting farmers and ranchers around the world. Through that work, she is currently focused on building curriculum and programs around agroecology, climate and fire resilience. Katie's journalistic stories work to center underrepresented voices in the food movement, and have been published by Civil Eats, Edible Magazine, Gastronomes and Food First. Recently, she started a MFA through Middlebury's School of English. Katie is passionate about cultivating resilience, justice, and joy.
Writer, Photographer
Kyoko Nagano
Entrepreneur - running 3 companies centered around Japanese culture. Foodie. Passionate about fermentation. Fixer for foreign medias on featured stories introducing local agriculture and farming in Japan.
Writer
Laura Scivetti
CIHEAM
Communication and Social Media Manager at CIHEAM Bari - International Center for post-graduate higher education, applied research and development cooperation - with more than 15 years of experience in multimedia communication and integrated communication strategies within international projects and with several institutions and partners. Instructional Designer of e-learning courses organized and delivered by CIHEAM Bari. Proud mother of 2 children: Francesca 7y and Giuseppe 2y.
Writer
Leyla Spada
Comida com História
I am a Journalist from Brazil with a Master at UNISG (the Slow Food Movement university in Italy). For more than 10 years I worked with Gastronomy trips, taking Brazilian students to get to know the reality of food production in Brazil and abroad. Because the pandemic, no more trips happened and I had to reinvent myself. So, I started a communication agency called Comida com História (Food with a story) that is helping small food producers in Brazil to communicate better. Among the solutions we offer, we have a monthly online magazine that tells the stories of Made in Brazil products that are either artisanal, traditional, sustainable, or innovative. The goal is to make people understand that food is culture and that their eating habits influence lives in the country (and around the globe). We want Brazilian people to consume Brazilian products made by small producers, who are the ones that maintain our culinary traditions. Our uniqueness is how we communicate those products, with a rich narrative based on the people behind the products as well as the location where they come from. Pride, compassion, respect, empathy, value and empowerment are words that walk along with our work.
Regional Ambassador, Europe
Mariana Mea
After graduating with a Master's degree in Innovation and Organization of Culture and the Arts at the University of Bologna (Italy), I worked for several years as a project manager for innovation and sustainability projects at the Future Food Institute. I later specialized in the design and management of community funds. I am currently a consultant for planning, management and reporting of European funding programmes. I am also a partner of Good Land, a startup dealing with rural regeneration through the development of food products that emerge from a virtuous supply chain aimed at having a positive social and environmental impact on the welfare of the community and the territory. I am cosmopolitan and curious, as well as aesthete and pragmatic by nature. My areas of specialization are organizing and coordinating projects, which made me precise and punctual with a good capacity for solving problems with common sense. Love all about working with food, arts, culture and innovation.
Writer
Marilyn Noble
Writer, Editor
I’m an independent writer and editor based in Arizona. In the past twenty-five years, I’ve written about topics as diverse as aviation and space, agriculture and food, and art and sculpture. In my pursuit of good stories, I’ve learned to fly a small plane, interviewed actors and astronauts, and traveled the world. I’m currently a contributing writer for The Counter, a non-profit, newsroom that investigates the forces shaping how and what America eats. One of my articles was selected by Samin Nosrat for inclusion in the Best American Food Writing 2019 anthology. In addition, I’ve written several Southwestern-themed cookbooks. I’ve been active in the Slow Food movement for 18 years, serving in various capacities as a board member for Slow Food Denver, chair of the Southwest/Mountain Ark of Taste Committee, and regional governor. I was a delegate to the 2017 International Congress in Chengdu China and has been a delegate to Terra Madre in Torino, Italy several times. Follow her on Twitter @mariwrites or visit her website, marilynnoble.com.
Storyteller
Maryline Legoff
Entrepreneur in Agribusiness
My name is Marie Maryline Legoff from Rodrigues island. Entrepreneur in Agribusiness, my enterprise consist of cultvation of plants, crops vegetable, fruits and processing of fruit and vegetables into Products such as Jam, Jelly, nectar,, candied, paste, fruit bar etc. ect, we usually use fruit all citrus fruit, passion fruit, pawpaw.and other tropical fruit we had there for processing. I leads women association in my Rodrigues island, i teach biological agriculture to youth on contract, i had work for IFAD under the Rural Development Programme teaching our local farmers abou our agriculture and biodiversity of our foods system and good agriculture practices,. I work with the local government training other entrepreneurs in the Agro-food sector, by means of processing our local food for conservation, leads them to market their food product, on a basis national level and search market on an international, participating in Exhibition of our process product at the International saloon of food (SIALParis), selected to Study Agribusiness at CHIEAM Bari Italy and had been Selected for my Food product to Participate with the Switch Africa Green Project at the Conference of Rebranding of Africa.
Filmmaker
Meena Longjam
Airameen Media
Dr. Meena Longjam is an award winning independent filmmaker and the first woman filmmaker from Manipur to bag national award for her debut documentary film “Autodriver”. She is a single mother of 2 doting kids who struggle to find time with her role of motherhood and pursuing her academic and professional pursuits. In 2015, she launched Airameen Media to produce films related to social and gender issues and publish books related to media and the arts. Her documentary film ‘AUTODRIVER’ is about a lady auto driver based in conflict torn Imphal city who has to face the discrimination of passengers. The film was premiered at Signs film festival Kerala 2015 where she bagged the Jury special Award. The film also won jury special mention at woodpecker international film festival. Her film has been selected for screening in a number of national and international film festivals in competition section sharing Manipuri’s woman spirited role in the society. Her recent short film echo also bagged award at the peace builders’ international film festival in October 2016. Her recent work Achoubi in love was screen at film south Asia, Kathmandu 2019. She is developing more such woman empowerment films for production. She is currently teaching as Assistant professor under department of culture studies, Manipur University of Culture. She has also been awarded doctoral degree in mass communication from Manipur. Other than attending a number of film festivals as Jury, she also gives talks at media conferences across India and Abroad.
Writer, Illustrator
Mia Hampton
Illustrator, artist and Graphic Designer
Mia is an Illustrator, Artist, and Graphic Designer, currently using her work for advocacy on issues related to environmental issues, marine conservation, and the refugee crisis. Mia’s work has included designing, illustrating, and formatting an educational book and complete teacher's manual for Rohingya refugees in Bangladesh. Mia currently does design work for multiple non-profits around the world. Mia believes that agrobiodiversity is key to environmental stability and progress. She is excited to learn more and create visual stories that increase awareness.
Writer
Mpho Tshukudu
Nutritionist, eco-gastronome, author and pilates instructor
I am an integrative and functional nutritionist, eco-gastronome, author and pilates instructor in South Africa. I believe that food is not just about taste and nutrition. It is an interconnected network of: Memories and cultural reflections Rituals of usage, situations and behaviour Communication and connection Production: sun, water, plants animals and humans You are not just eating food, you are experiencing a system.
Writer
Olavo Pereira Oliveira
Journalist and filmmaker by training. A frustrated artist by trade. In my quest to deal with this baggage and this feeling, I have been learning and developing ways to bring art to the most primordial communication needs of professionals and brands. On this path I created the method "O Mapa da Narrativa" (The Map of Narrative), which has guided facilitation processes, workshops and narrative construction for several profiles, from company presidents and marketing teams to communication consultants, agencies and startup entrepreneurs.
Writer
Riccardo Astolfi
I have consecrated my life for years to stories related to food and sustainability, in all its purest forms. From food production and cultivation, to food communication and sales, to the most deepen nutritional and anthropological aspects. Now I deal with research, development and ethics in the food chain, cooperate with various food companies, associations and professionals with the aim of enhancing every story of good, clean and fair food production.
Writer, Photographer
Shruti Tharayil
Forgotten Greens
Shruti Tharayil is a self taught herbalist founder of the initiative 'Forgotten Greens' where she shares about the fast disappearing knowledge about the wild edibles that grow in our immediate ecosystem. Along with her love for documenting, researching and eating the wild edibles, Shruti also hosts programmes such as Moonstrual Mapping, Gap Year Yatra; where she facilitates the process of inner, interpersonal and systemic inquiries for participants. Shruti has been working on building perspectives towards our complex Food System through her projects Forgotten Greens and Food Ecosystem Project. She has been associated with India Youth jam, South India Jam, Swaraj University, Learning societies unConference in varied capacities. Currently she lives in Calicut, Kerala where she envisions building a youth run community learning center.
Regional Ambassador, South America
Sofia Rubio
Gastronome, biologist, and entrepreneur who fosters the conservation of nature by creating new market models for trading goods from conservation areas. Founder of Shiwi, a social enterprise that turns Peruvian biodiversity into global market opportunities.
Illustrator
Soojin Yang
In South Korea, she studied education and in Italy, she studied sustainable food system. In her daily life, she draws. Now, She is mingling her life experiences (education and food) with her passion (drawing) in order to convey hopeful message to the world. A series of Corona thoughts and Reflections, 2020 that she drew and shared with her teachers and classmates during the pandemic inspired her how powerful illustration can be as a communication medium. She keeps exploring the world to listen to the beautiful stories that need to be told. The most recent adventure was at the Buddhist Temple in South Korea to observe the spirit and values contained in Korean Temple cuisine.
Filmmaker
Taryn Wolf
I started my career in organic produce 25 years ago in small natural food stores in the SF Bay Area. For the last 18 years, I've worked for Whole Foods Market, starting in stores, then joining the Regional leadership team in 2005, and recently moved to the Global team. Supporting small to midsize Local Growers and crop diversity has remained a priority as I worked to evolve Whole Foods Market’s Northern California Produce Program. Outside of my Produce career, I've studied and practiced holistic health for over 20 years including certifications in Yoga, Acupressure, Nutrition, and Grief Recovery. When I'm not working I'm likely either cooking, eating or picking produce, or meditating and exploring consciousness. My motto is Show up fully and Love radically.
Writer, Photographer
Virginie Kippelen
I am a photographer and multimedia producer whose work investigates our relationship to the natural world, which includes the sense of place, the future of food and the visualization of the climate crisis. I engage with these questions through the practice of both documentary and conceptual fine art work. Born and educated in France with a degree in philosophy and political sciences, I moved to the United States in 1991 and earned a M.A. in journalism from the University of Arizona, in Tucson. I currently reside in Atlanta, Georgia. My clients’ list include CNN, the New York Times, AP, AFP and the Georgia Climate Project.
Co-Founder / Creative Director
Douglas Gayeton
The Lexicon
Douglas Gayeton, Chief Lexicographer and Co-founder of The Lexicon, is an award-winning information architect, filmmaker, photographer, and writer who has created work at the boundaries of traditional and converging media since the early 90’s. He directed the KNOW YOUR FOOD series for PBS and GROWING ORGANIC for USDA, and has authored two books, SLOW: Life in a Tuscan Town, and LOCAL: The New Face of Food & Farming in America.
Co-Founder / Executive Director
Laura Howard-Gayeton
The Lexicon
Laura is a producer, farmer, entrepreneur and executive director of The Lexicon. She pioneered the art of multi-layered narrative approaches to film and video during her life as a commercials producer in Hollywood, then later moved to Northern California and founded the first goat milk ice company in the United States, LALOO’S.
Head of Digital
Pier Giorgio Provenzano
The Lexicon
Pier Giorgio Provenzano is The Lexicon’s Head of Digital. Based near Bristol, England, his projects include a short film series for PBS, music videos for Napster, a feature-length documentary for HBO, several animated shorts for Warner Brothers and Toyota, short films for Sustainable Food Trust, and GrowEatGather, which showcases British farmers and their role in producing good sustainable food.
Project Manager - Reawakened
Alberto Miti
The Lexicon
Alberto is co-producer and researcher at the Reawakened Food Initiative by The Lexicon, a global storytelling campaign aimed to raise awareness around biodiversity in our food system. Based in Italy, Alberto consults for startups, companies and Universities and his main focus is innovation in food and business models for sustainability. Alberto holds a bachelor degree in Philosophy and a master in Social Entrepreneurship. The philosopher in him lives by the Maieutic method, pushing him to be a catalyst for change. This focus strongly also drives his work with the Design Factory of the University of Bologna. Here Alberto coaches multidisciplinary teams of designers and researchers in open innovation projects, towards prototyping working solutions to social challenges.

Join a bold, new online community for anyone who cares about building more resilient, inclusive food systems.

Contact us

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Eligibility, Submission Terms and Conditions

Sponsor

A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.

Opportunity

Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.

Terms

Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.

Offering

Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)
 

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)
 

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.