What is agrobiodiversity? The Lexicon created the FACT Activator, which has developed 10 Principles to explain agrobiodiversity.
The FACT (Food, Agrobiodiversity, Clarity, and Transparency) Activator believes that the marketplace can accelerate change in our food systems by providing purchasers (and consumers) with more visibility into how food is grown, produced, and brought to market. Transparency and storytelling help buyers across the value chain make purchases aligned with their values and support the food system they’d like to see. In pursuit of this vision, international food and agriculture experts defined Ten Principles for Agrobiodiversity, conducted three transparent supply chain pilots—fonio in West Africa, small millets in India, and amaranth in Mexico—and built Supply Chain Self-Assessment Tools to encourage food companies to use more diverse ingredients.