The Mals Timeline

End of 2009

PESTICIDE ALARM

Pesticide residues are discovered on an organic herb farm, the Kräuterschlössel (“Castle of Herbs”), in Goldrain, a village in the 30 km down the valley from Mals. The Gluderer family reaches out to regional government officials and farmer organizations, receiving little more than promises to research and discuss the issues.

End of 2009
Summer, 2010

The “Environmental Protection Group Of The Vinschgau” Forms

The Umweltschutzgruppe Vinschgau (USGV), the “Environmental Protection Group of the Vinschgau,” a collection of various environmental and organic farming organizations set up a series of meetings with regional politicians and fruit growers associations to try and find common agreements for fruit, livestock, and organic farmers to work together and counter increasing problems with pesticide drift.

Summer, 2010
Summer, 2010

First Dairy Farmer Hit With Pesticide Drift

Organic dairy farmer Günther Wallnöfer fears pesticide contamination of his hay crop from new apple orchards established next to his hayfields, and he sends grass samples throughout the summer to an independent lab for testing. The lab results confirm his concerns: pesticide residues were detected in almost every sample submitted throughout the summer. Günther’s organic certifier, Bioland, informs him that he must immediately remove all of his hay crop from his farm or lose the organic certification he had maintained since 2001.

Summer, 2010
2011

Umweltschutzgruppe Vinschgau (USGV)

Throughout the course of the year, the USGV recognizes that pesticide drift is not preventable, and they begin to consider the possibility of a pesticide ban in Mals.
2011
March, 2011

Adam & Epfl Forms

A new advocacy group called Adam & Epfl springs up, organically. Using the local dialect word for apple, “Epfl,” Adam & Epfl sounds much like Adam and Eve, and the allusion to how the temptation of apples can lead to a loss of paradise is effectively communicated with various historical renditions of Adam, Eve, and Apple. The group initiates a series of information sessions and public discussions on the future development of agriculture in Mals and the surrounding region of the Upper Vinschgau Valley.

March, 2011
June, 2011

“Action Day”

“Action Day” by Adam & Epfl in Mals, promoting health, a secure existence, diversity, and a local economy.

June, 2011
November, 2011

Hay Seed Analyzed

In an information session sponsored by USGV, Bioland (an organic dairy cooperative), and the Association for Alternative Agriculture (BAA), German toxicologist Irene Witte interprets the 2010 hay sample analyses from Mals: “Overall, this feed belongs in the trash can.”

November, 2011
December, 2011

Vissidarte

The local magazine vissidarte brings the challenges of pesticide-dependent fruit production in Mals to its pages.

December, 2011
March 2012

Heritage Grain Tests

The local agricultural school and a new consortium of heritage grain growers present their findings on the testing of old and new rye varieties in an effort to reestablish the valley’s reputation as “the Bread Basket of the Tirol.”

March 2012
March 21, 2012

The Site Inspection

Adam and Epfl, USGV, BAA, and and others organize a site inspection of the proposed experimental orchards, protesting the establishment of yet another orchard in Mals, arguing that the dangers of drift in the windy valley are already well substantiated.

March 21, 2012
March 28, 2012

The Big Meeting

Organic dairy farmer Günther Wallnöfer meets with South Tirolean Governor Durnwalder to discuss his dilemma and possible solutions. The governor indicates that the province will establish experimental orchards to test drift factors in the Mals township.

March 28, 2012
April, 2012

The People Speak, The Mayor Listens

Opponents pen an open letter to Mayor Ulrich Veith, asking him to protect their health by refusing the new experimental orchards.

April, 2012
April, 2012

Südtiroler Bauernbund

The Südtiroler Bauernbund (SBB), the South Tirolean farmers’ association, publicly states the need for the research areas.

April, 2012
May, 2012

A Change In The Mals Municipal Code

The mayor and the town council make a key change in the Mals municipal code: Successful referendums are now binding. Chapter 4, Article 40 Point 5: reads, “The affirmation of a referendum serves as a decision that the municipal council or the municipal committee should again take up and reconsider the issue on a broad basis.”

May, 2012
June, 2012

Experimental Orchards

The Laimburg agricultural school establishes not one but two experimental orchards, not only to test for drift but also to determine what varieties will fruit varieties will best grow in Mals.

June, 2012
December, 2012

New Pesticide Buffer Rules

The South Tirolean provincial government begins to develop new pesticide buffer rules and minimum buffers—ensuring at least a three meter buffer. One local farmer notes, “It’s laughable. I need three meters just to turn my tractor around–residues in my hay meadows and tilled fields continue to appear.”

December, 2012
February 25, 2013

Johannes Fragner-Unterpertinger Elected Head Of Mals Advocacy Committee

A group of 47 citizens and 25 persons who submitted their power of attorney to the group met in the Mals library to create a new Advocacy Committee for the banning of pesticides in Mals. A diverse group in ages and professional backgrounds, they discussed a possible referendum supporting a ban on pesticide use in the town and elected Johannes Fragner-Unterpertinger, the town pharmacist, as the official spokesperson for the Advocacy Committee.

February 25, 2013
March, 2013

Poll Conducted

USVG hires a research firm to poll Mals residents about their views on the future of Mals. The poll finds that approximately 80% of Mals citizens consider the issue of encroaching fruit production in the township to be a critical issue.

March, 2013
March, 2013

The Courts Get Involved

A court order in the nearby Italian province of Trentino overturns a previous court decision between the Trentino farmers association and the township of Malosco. Malosco forbids the two most toxic classes categories of pesticides (“T” and “T+”) and pushes forward enhanced buffer zones in the area, providing a legal precedent for Mals to follow.

March, 2013
March, 2013

A Legal Precedent Is Set

A judge rules that “The legal effects of the outcome of the referendum for the municipality shall be governed by the provisions of the Statute.” This legal precedent clears the way for a referendum banning pesticides to be introduced in Mals.

March, 2013
April, 2013

Austrian Newspaper Reports Pesticides In Südtirol

A headline in the Swiss newspaper Zeitung Südostschweiz sends shock waves through the South Tirol: “Pesticides are spoiling the Vinschgau as a vacation region.” However, the South Tirolean governor, Luis Durnwalder responds, “I find these news reports simply hogwash.”

April, 2013
April, 2013

Dr. Hermann Kruse Comes To Mals

Dr. Hermann Kruse, toxicologist at the University of Kiel, gives a presentation sponsored by USGV in Mals on “Pesticides in Fruit Production: How Dangerous Are They Really?”

April, 2013
April 22, 2013

Earth Day

On April 22nd, Earth Day, Johannes Unterpertinger submits to the town government a request from 47 of the Advocacy Committee members to establish a “people’s vote on the ban of pesticides in the town of Mals.”

April 22, 2013
May, 2013

Snakes In Mals

The self-proclaimed cheeky activists, Adam and Epfl, launch a guerilla arts campaign, Paradies Obervinschgau (“Upper Vinschgau Paradise”). Residents in Mals awaken in the morning to painted snakes appearing on wooden signs, cloth banners, and even the pavement. Handcrafted serpents appeared in orchards, on the leftover WWII bunkers that dot the valley, and even over the border in neighboring Switzerland. Costumed serpents and temptresses paraded the streets, offering enticing artisan treats from the valley at restaurants and farms.

May, 2013
May, 2013

Referendum Denied

Municipal authorities announce that the first submission of a request for a referendum is declined due to several errors made at the municipal level.

May, 2013
May, 2013

“BITTE!” (PLEASE!)

Two concerned mothers, Beatrice Raas & Martina Hellrigl, discuss the pesticide issue for the first time in Beatrice’s salon. They decide the pesticide issue is not getting the attention it deserves in the media or from provincial politicians and regulators so they organize a series of identical letters to the editor in a local news magazine, all with a request entitled, “BITTE!” (PLEASE!). More than sixty of them begin to appear in a local newspaper, always with the same request to the mayor of Mals—that he care for the health of the township’s citizens and advance their concerns regarding the health of the local landscape and its citizens.

May, 2013
June, 2013

EU Food Safety Expert Comes To Mals

The South Tirolean farmers association (SBB) has a series of public forums on safety of pesticides, including a lecture on food safety standards by Hermine Reich, representative of the EU Food Safety Authority (EFSA). She holds fast to the argument that “within the set limits, there are no health dangers for consumers.”

June, 2013
June, 2013

Pesticides Found At Local Schools

At the elementary school in Tartsch, one of the villages in the Mals township, grass samples are tested: nine different substances that, according to the toxicologists, should not be allowed on school grounds were detected.

June, 2013
June, 2013

Reputation Management?

Local officials hold a meeting at the agricultural school on “Reputation Management as the New Challenge for the Apple Industry in the South Tirol”.

June, 2013
June, 2013

The Birth Of Hollawint

“Hollawint” is officially born! Stemming from the galvanizing efforts of Martina and Beatrice, a group of woman calling themselves “Hollawint,” a dialect word meaning “Stop right there!,” launch a media campaign featuring a website, a Facebook page, and flyers.

June, 2013
July, 2013

Bedsheet Broadsides

Hollawint organizes a stealth advocacy campaign, encouraging allies to turn bed sheets into banners with stenciled slogans supporting a ptesticide-free future. At daybreak on the 31st of July, the people of Mals awoke to 250 banners hanging from fences, windows, barns, and balconies – with slogans such as “A healthy homeland for people, plants, and animals” and “Use and protect the landscape… for us and our guests.”

July, 2013
July 30, 2013

The Mals Manifesto

“Manifesto of Doctors and Pharmacists,” initiated by pediatrician Dr. Elisabeth Viertler and pharmacist Johannes Fragner-Unterpertinger is released. 51 medical doctors, pharmacists, dentists, veterinarians, and biologists from the Upper Vinschgau signed the “Manifesto to Protect the Health and Sustainable Future of Soil, Water, and Air,” calling for alternative cultivation practices and the prohibition of synthetic pesticides.

July 30, 2013
August, 2013

A Referendum Reborn

A second request for a referendum is requested at a “public breakfast.”

August, 2013
September, 2013

Rally On The Tartscher Bichl

Hollawint organizes a vigil for a healthy landscape on the Tartscher Bichl, a prominent hill in the Mals township that is not only a famous landmark but also a prehistoric cultic site.

September, 2013
October, 2013

Composer Gerd Hermann Ortler

“Cultural Landscape Days” are sponsored by several environmental organizations and the township of Mals. Composer Gerd Hermann Ortler plays “Changing Landscapes” and the forester Laurin Mayer calls Mals a “Gallic village.”

October, 2013
October, 2013

Puppets

Under the cover of darkness, the women of Hollawint make life-sized puppets out of white pesticide suits stuffed with hay in order and strategically place them around the public market in the town square with signs explaining the dangers of pesticides.

October, 2013
November, 2013

PAN – ITALIA Is Born

Two concerned citizens from Mals, Koen Hertoge and Friederich Haring, co-found the advocacy organization PAN-Italia (new national chapter of the Pesticide Action Network), to be based in Bologna.

November, 2013
December, 2013

Organic Apples?

The South Tirolean Farmers Association (SBB) organizes a presentation, “The Organic Region of the Upper Vinschgau: A Path for the Future?” in an effort to counter the momentum of the pesticide-free movement in Mals.

December, 2013
December, 2013

One Step Closer

On December 5th, Johannes Unterpertinger is given 20 minutes to explain and defend the request for a referendum to the town’s legal commission. After deliberation, the legal commission approves the request to collect signatures supporting such a binding public referendum, beginning in February.

December, 2013
December, 2013

A Letter Of Support From Hans Rudolf Herren

Hans Rudolf Herren — a world-renowned Swiss agricultural researcher, winner of the Right Livelihood Award (the Alternative Nobel Prize), and president of the Biovision Foundation — writes a key letter of support to the promoters of the referendum.

December, 2013
January, 2014

The SBB Changes Its Leaders

Raimund Prugger, a fruit grower, succeeds Andrea Tappeiner as head of the Vinschgau division of the South Tirolean farmers association (SBB)—a move that many supporters of a pesticide-free Mals see as a positive move in their favor.

January, 2014
January, 2014

A Fruit Grower Becomes Head Of Provincial Agriculture

Arnold Schuler – a fruit grower, legislative representative, and former president of the association of municipalities – becomes the provincial head of South Tirolean agriculture.

January, 2014
February, 2014

289 Signatures

Proponents of the Mals Referendum to control pesticide use are given 90 days to collect at least 289 signatures of registered voters in favor of putting forth the referendum for a public vote.

February, 2014
February, 2014

Prepare The Barricades!

Hollawint invites provincial government leaders to Mals to meet with USGV, the Association of Alternative Agriculture (BAA), Bioland, Adam and Epfl, beekeepers, and PAN-Italia. Only one of them, Arnold Schuler, accepts. One Hollawint supporter makes a request of him: “Mr. Schuler, please help us, so that later we don’t have to go the barricades.”

February, 2014
March 12, 2014

800 > 289

Instead of the required 289, proponents of the Mals Referendum collect and submit more that 800 signatures of supporters for a public referendum, with more than 400 of them from registered voters in Mals. After verifying the veracity of the signatures, the mayor announces a date for the referendum to take place. The town also creates a forum for citizens to post arguments in support of and against the referendum. Various officials nonetheless soon try to forestall any possible vote by various bureaucratic measures.

March 12, 2014
March, 2014

Adam And Epft Win Prestigious Award

The South Tirolean government’s prestigious “Cultura Socialis” prize, awarded to a single organization that advances an important public cause, goes to the Mals initiative, Adam and Epfl.

March, 2014
March, 2014

A Farmer’s Future

Allies of the South Tirolean Farmers Association (SBB) and the fruit industry launch a media campaign called Baeuerlichezukunft Mals or “A Farmer’s Future,” directed against the referendum.

March, 2014
March, 2014

Testing School Grounds For Pesticide Drift

A legislative proposal is put forward to require the regular testing of all school grounds in the South Tirol for pesticide residues, to be followed by a report of the results and any recommended actions needed to protect the public from potential health hazards. The proposal is defeated, 17 to 12, with 2 abstentions.

March, 2014
March, 2014

Freedom Of The Farmer

Hollawint and other organizations sponsor lectures and discussions on “The Freedom of the Farmer,” focused on the rights of farmers to use pesticides when they impact others through pesticide drift.

March, 2014
May, 2014

Paradies Obervinschgau

Activists sponsor a second annual Paradies Obervinschgau (Upper Vinschgau Paradise) food and ecosystem tour, with a serpentine path through the villages of Mals that featured samplings of organic food and beverages for hikers, bikers, and tourists.

May, 2014
May, 2014

The Ilse-Waldthaler Prize

The regional Ilse-Waldthaler Prize for Civil Courage is awarded to the Advocacy Committee for a Pesticide-Free Mals and its spokesperson, Johannes Fragner-Unterpertinger.

May, 2014
May, 2014

Rosenrot & Weizenschrot And Maria Gapp’s Photograph

As part of a postcard campaign, Rosenrot & Weizenschrot and the photographer Maria Gapp capture Mals citizens looking out hopefully over their valley, with the caption, “Monoculture is un-culture. Culture requires a landscape with a future… Life is valuable.”

May, 2014
June, 2014

Ich Bin Ein Malser

Patrick Uccelli, a wine producer in Salurn, an area dominated by intensive fruit production, pens a thoughtful editorial in the provincial newspaper, concluding with a twist on John F. Kennedy’s famous line and pronouncing, “Ich bin ein Malser!”

June, 2014
June, 2014

Voter Lists Are Withheld

The referendum is slated to take place in June. In Bozen, the home of the South Tirolean government, several officials refuse to release the required voter list because they deem the referendum inadmissible. The mayor, Ulrich Veith, counters that they must release it, since the municipal commission officially adopted it. At that point, the officials discover an error on the form and inform the mayor that the updated request for the voter list must be prepared 45 days before the vote. The referendum vote is then rescheduled for August 22-September 5.

June, 2014
July, 2014

Regional Officials Seek A Compromise

One month before the referendum is set to begin, regional officials announce that they will work on new guidelines for the application of pesticides, establishing new buffer distances and regulations. Activists counter that buffer zones of several meters offer little security when it is well established that the drift from pesticides can reach more than one kilometer. Agricultural commissioner Schuler, in his oversight of agricultural regulations, proposes to impose fines between 1000 and 10,000 Euros for such offenses. However, by October 2014, fines have dwindled to a mere 250 Euros for any general offenses.

July, 2014
August, 2014

The SBB Moves To Block The Referendum

Now only weeks before the referendum, approximately 150 citizens, organized through the South Tirolean Farmers Association (SBB) “A Farmer’s Future” initiative, submit a request that the December 2013 decision allowing the public referendum should be invalidated.

August, 2014
August, 2014

The Empty Chair

As the date for the referendum nears, a collection of groups supporting the referendum organize a public information session on the upcoming vote, with active participation and critical discussion. While Schuler attends, the representative of “A Farmer’s Future” does not take part in the village discussion.

August, 2014
August, 2014

Support From The Green Party

The Federation of the Greens (Federazione dei Verdi) and several other political parties make their support of the referendum known to the media in advance of the vote.

August, 2014
August 22, 2014

Voting Begins

On the first day of voting, hand-painted wooden sunflowers with a prominent JA! (YES!) appear throughout the township, and the same bright yellow motif is painted on village streets, while live sunflower blossoms float in town fountains and water troughs. Citizens of Mals can vote at any point during the polling period by direct vote, absentee ballot, or by dropping an official ballot in a secured 24 hour ballot box.

August 22, 2014
September, 2014

Hollawint’s Open Letter

Hollawint pens a letter to Schuler and three other government officials directly involved in the debate: “We wish for everything that the tourist brochures have long promised: highly valued, healthy, and diverse foods that are grown in healthy soil and embedded in a landscape in which people, animals, and plants all have the possibility of a healthy life. We request that you publicly give us positive support in public and act accordingly.” They received two responses.

September, 2014
September 5, 2014

The Referendum Passes!

When polling closes on September 5th at noon, the citizens of Mals wait anxiously for the results, uncertain of how many people actually voted “Ja!” or “Yes” in support of a pesticide-free future for their town. To delight of most Malsers and the astonishment of the rest of the South Tirol, the referendum passes with a margin of 75%, with 69% of registered voters participating! Press releases from PAN went out to 200 media outlets in Europe, and the Mals news was reported in publications around the continent, including Stern, Repubblica, TAZ, Dagbladet Information, Schweiz am Sonntag, etc. Suddenly, Mals is in the international spotlight, and invitations to attend congresses and gatherings worldwide flooded the town. The town statutes must be amended to reflect the outcome of the referendum within six months.

September 5, 2014
September, 2014

The Miracle Of Mals

The “Miracle of Milan” is a famous Italian film by the director Vittorio de Sica. Made during the 1950’s, it chronicles a tight-knit community that protects itself against ruthles corporate interestes. “Il miracolo di Malles! “The Miracle of Malles!” (Malles is the Italian name for “Mals”) became the jubilant yell from the podium at the 2014 Annual Congress of the Societas Europaea Lepidopterologica – a meeting of scientists specializing in butterflies and moths – when they heard that the “pesticide-free referendum had passed, offering new hope for endangered lepidoteran species. They will decide to have their biannual conference in Mals in 2016.

September, 2014
September, 2014

European Village Renewal Prize

Mals wins the coveted European Village Renewal Prize, spreading its fame even further and making it clear that the town might be an outlier in the South Tirol but was a leader in Europe.

September, 2014
October, 2014

Support From Vandana Shiva

A letter of support arrives from conservationist and (yet another) winner of the Right Livelihood Award, Vandana Shiva—making it clear that the news from Mals was spreading around the world and capturing the attention of international leaders in organic agriculture and food justice.

October, 2014
December, 2014

Pesticide-Free Mals

In the town council, the first effort to change the town statutes to reflect the referendum’s call for a “Pesticide-Free Mals” fails due to the lack of a supportive 2/3 majority on the town council, despite the clear majority of support by the voters. By law, a commissioner is to be appointed by the town to implement the binding referendum in the case of a default by the town council, but no such action is taken.

December, 2014
December, 2014

Koen Hertoge Travels To EU

Malser and PAN-Italia Co-chair Koen Hertoge presents the outcome of the referendum to representatives of the European Union in Brussels and participates in the debate “Towards sustainable agriculture.”

December, 2014
January, 2015

Attempts Made To Nullify Referendum

Defendants arguing against the referendum appear before the provincial court in Bolzen in an effort to nullify the results.

January, 2015
January, 2015

Changing Town Statutes Stalls

A second effort to change the town statutes fails, and the effort is put on ice until May 2015, when there are new town council elections.

January, 2015
May 10, 2015

Changing Of The Guard

Elections usher in new members to the town council and give Mayor Ulrich Veith an overwhelming reelection victory. He receives 72% of the vote, the highest percentage win of any mayor in the South Tirol in that election cycle. Newly-elected members make it clear that they will support the binding referendum.

May 10, 2015
June, 2015

Client Earth

Mayor Veith, Koen Hertoge, and others meet with renowned legal expert Ludwig Krämer of Client Earth in Brussels to determine the legal prerogatives of a town to become pesticide-free.

June, 2015
July, 2015

The Town Council Votes “Ja!”

After two failed votes due to uncertainties about the legalities involved, on July 16th, the Mals town council votes 14 to 4 (3 abstentions and 1 no vote) to support an amendment to become pesticide-free through the ban on all synthetic pesticides used in the European Union (EU).

July, 2015
October, 2015

Neue Zürcher Zeitung

An article appears in the prominent Swiss newspaper, the Neue Zürcher Zeitung (NZZ): “A Village Fights Against Agrochemicals” (“Ein Dorf kämpft gegen die Agrochemie”), putting increased political pressure on South Tirolean media and politicians to recognize the significance of the Mals referendum.

October, 2015
November, 2015

Ordinance Is Drafted

Attorneys for the town of Mals develop draft ordinances for an elimination of synthetic pesticide use in Mals.

November, 2015
February, 2016

South Tirolean Farmers Association (SBB) Poll

An internal poll of the South Tirolean Farmers Association (SBB) reveals an unexpected result: 2/3 of the farmers association believe in future importance of organic agriculture.

February, 2016
February, 2016

Hans Rudolf Herren

World-renowned entymologist and winner of the alternative Nobel prize (the “Right Livelihood Award”) Hans Rudolf Herren gives a public lecture in Mals to a packed audience of more than 500 people.

February, 2016
March 29, 2016

First Regulations Announced

Mals achieved an international milestone when Mayor Veith presented the town council’s initial regulations to advance Mals’ pesticide-free ambitions and summarized them in three categories: 1. All synthetic pesticides in the two most toxic classes (T+ and T) of pesticides are forbidden. 2. For the application of all other pesticides, a fifty-meter buffer is required. Due to the small agricultural parcel sizes in Mals, this buffer requirement is, in effect, a ban. The town will conduct analyses for pesticide drift, and any documented violations will result in the banning of those synthetic substances. 3. The town will advance organic agriculture, and it will begin by purchasing organic foods in its schools and providing financial support for organic production and farmers transitioning to organic. With unanimous approval (12-0), the town council of Mals decided to chart a new path that would protect their deep agricultural heritage and their children’s future, despite continued pressures and attacks from lobbyists and government officials.

March 29, 2016
April, 2016

Mals Initiative Presented To EU

The Mals initiative is presented in Brussels to the Environmental Minister of the EU.

April, 2016
May, 2016

Challenges To Ordinance Thrown Out

In response to the lawsuit brought against the referendum by 140 Malsers, a provincial court declares the pesticide-free referendum unacceptable due to the role of the Advocacy Committee. However, the pesticide-free ordinances are considered separate and therefore stand.

May, 2016
June, 2016

The Battle Continues

42 Mals citizens file a lawsuit against the new pesticide ordinances.

June, 2016
September, 2016

Soil Samples Taken

The USGV takes samples to analyze for potential pesticide residues in eight sensitive zones, including local schools. Analysis results of the pesticide residue tests are shared with the South Tirolean media.

September, 2016
September, 2016

The Miracle Of Mals Becomes A Film

Portions of the forthcoming film, “Das Wunder von Mals” (“The Miracle of Mals”) by Austrian writer/director Alexander Schiebel are shared on the Internet for the first time.

September, 2016
October, 2016

Monsanto Tribunal

Koen Hertoge presents the Mals story during the Monsanto Tribunal, an exploratory legal trial following International Court of Justice protocols by several ICJ justices. The crime: Ecocide. The verdict, delivered several months later: Guilty, as charged.

October, 2016
November, 2016

Pesticide Analysis Program

PAN-Italia and other environmental groups begin crowd-funding for a pesticide analysis program of 60+ sensitive areas in the South Tirol.

November, 2016
April, 2017

Umweltinstitut München

The Umweltinstitut München (Environmental Institute of Munich) calls on its members to support the Malsers in their pesticide-free initiative and launches a controversial campaign that culminates in an advertisement on an electronic billboard in a prominent subway station in Munich. The ad suggests to potential German tourists that many locations in the South Tirol are filled with pesticides and should be avoided, creating a furor in government and tourism offices in the South Tirol. The institute then sponsors a bus tour to Mals where participants march with some Mals activists across the Mals Heath and into town with decorative prayer flags streaming from several prominent locations in the town.

April, 2017
May, 2017

PAN-Europe Comes To Mals

The governing body of the European Pesticide Action Network, PAN-Europe, holds its Annual General Assembly in Mals, attracting further international attention to the heroic efforts of the citizens of Mals and the heavy pesticide use of the apple monoculture in the South Tirol.

May, 2017
July, 2017

Book On Mals Published

“Das Wunder von Mals” (“The Miracle of Mals”) is published in German by Austrian writer Alexander Schiebel.

July, 2017
September, 2017

Vandals Poison Organic Apple Orchard

Orchardist Ägidius Wellenzohn, one of the leading proponents of the pesticide-free initiative in Mals, finds his apple harvest ruined and his pesticide-free orchard of thirty-years poisoned after someone sprays his trees with what test results reveal to be glyphosate. The community rallies with a crowd-funding campaign to support him and his family in the loss of that year’s harvest and the incident’s impact on his pesticide-free certifications in the next few years.

September, 2017
October, 2017

Pesticides Found In Local Schools

The Dachverband für Natur und Umweltschutz in Südtirol (“Organization for Nature and Environmental Protection”) releases a study of pesticide residues on 71 playgrounds across the South Tirol that includes disturbing levels of multiple residues at a number of sites. Public officials rush to defend governmental oversight of public health while some farmers call foul play amid a media frenzy.

October, 2017
December, 2017

Ag Minister Goes Organic

South Tirolean Agricultural Minister Arnold Schuler announces that his family will convert almost ½ of their conventionally-managed apple orchard to organic management due to the influence of his son and his farm manager.

December, 2017

Join a bold, new online community for anyone who cares about building more resilient, inclusive food systems.

Contact us

Please share your comments and questions and get a response from a real person!

Eligibility, Submission Terms and Conditions

Sponsor

A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.

Opportunity

Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.

Terms

Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.

Offering

Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)
 

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)
 

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.