Words are the building blocks for new ideas. Increasing our literacy and fluency can help us embrace and share new concepts, shift our perspectives, and change the way we think.
It’s a process, one that can help everyone pay closer attention to how they eat, what they buy, and where their responsibility begins for creating a healthier, safer food system.
The Lexicon treats challenges as stories. The beginning is the problem, the middle is the series of actions taken to confront the problem, and the end is the solution.
Every story has a cast of characters, each with a clearly defined purpose. The Lexicon “casts” domain experts from across the value chain as the principle characters in this story, one where innovative thinking and problem-solving are required to find a solution.
The power of stories can turn a solitary journey into a shared experience, a shared perspective, and a shared vision of the world we all want to see.
The Lexicon uses story-based design thinking to help organizations and companies see themselves as protagonists in a narrative that begins with a problem and ends with a solution they’ve helped create.
The Lexicon was founded by social entrepreneurs Douglas Gayeton and Laura Howard-Gayeton in 2009. Their work identifies and accelerates the adoption of practices that build more resilient food systems and help combat climate change.
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